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How 5 audited ecommerce stores really score

Every published UXFix case study feeds this page: the same 115-rule audit of the product page, cart and checkout, run against the public storefront with no analytics access. Only complete audits count, and a rule that could not be judged on a store is dropped from that store, never guessed. As of 1 September 2026, n=5 scored stores.

Recompute anything here from the raw data: dataset.csv · dataset.json

Stores audited
5
Median score
58/100
Mean score
59.6/100
Best
Wpfactory · 70
Lowest
Authenticpiecesjo · 52

Where stores lose their points

Mean category score across the corpus, weakest category first. Each category counts only the stores it was actually observed on.

trust
32.2
mean of 5 stores · median 31
transparency
41.4
mean of 5 stores · median 36
forms
50.2
mean of 5 stores · median 50
decision
50.2
mean of 5 stores · median 52
momentum
55.2
mean of 5 stores · median 50
internationalization
58.5
mean of 4 stores · median 58.5
confidence
58.6
mean of 5 stores · median 66
mobile
68.6
mean of 5 stores · median 63
structure
75.4
mean of 5 stores · median 78
payment
81
mean of 5 stores · median 79
friction
90
mean of 5 stores · median 89

Method, in one paragraph

Every store in this corpus went through the same audit: a full purchase walk on desktop and mobile, product page to payment step, judged against UXFix's 115 deterministic rules using only the public storefront. Scores are 0 to 100. A rule that did not apply to a store, or could not be observed on it, is excluded from that store's denominator rather than guessed at. The corpus is every published, complete audit; partial audits are excluded. Figures on this page regenerate when an audit is published, and the as-of date above is when they were last computed.

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Ecommerce UX benchmark: how audited stores really score