What we find, and what to do about it.
Findings pulled from real store audits, ecommerce conversion tips you can ship this week, and short case studies. Written for the people who run the store.
Why Shoppers Abandon Checkout Over Hidden Fees and Surprise Costs
Extra costs shoppers didn't expect are the single biggest reason checkouts fail, here's where they hide and how to fix it.
PDP-001: Price Visible Above the Fold on Desktop and Mobile, Without Scrolling or Tapping
Rule PDP-001 fails more mobile product pages than any other pricing rule we audit, and the fix is usually a layout change you can ship this week.
Shipping Cost on the Product Page: How PDP-004 Is Scored
PDP-004 is one of the most-failed critical rules in our audits: here is exactly what a passing product page shows, where it shows it, and how to make the data readable by AI shopping agents.
Product Page Stock Availability UX: How We Score Rule PDP-006
Every product page must say, in words next to the price, whether the selected variant is in stock, low or gone; here is how UXFix scores it and what failing, partial and passing pages look like.
Out-of-Stock Product Page Best Practices: Rule PDP-007 Scored
A sold-out page that only greys out the button loses the shopper and the return visit. Here is exactly what rule PDP-007 checks, with fail, partial and pass examples.
PDP-002: Put the Add-to-Cart Button Above the Fold on Mobile
The add-to-cart button should be fully visible on a 375x667 phone screen before anyone scrolls. Here is how we score it, why it fails, and how to fix it.
PDP-005: Show a Delivery Date Estimate on the Product Page
A delivery date estimate on the product page is a high-impact, decision-stage check, and most stores we audit still show a shipping speed or nothing at all.
Disable Unavailable Variants Before the Click: Rule PDP-008
Rule PDP-008 fails any product page that lets a shopper pick a variant and then tells them it does not exist. Here is what failing, partial and passing look like.
Sticky Add to Cart Button: How We Score Rule PDP-003
Rule PDP-003 fails any long product page where the add to cart control scrolls away and nothing persistent replaces it. Here is the rubric, the mobile rules and what our audits found.
Add to Cart Confirmation: Mini Cart vs Cart Page, Scored
We scored the post-click state on 300 stores: the fail rates, the seven things a passing add to cart confirmation contains, and how to choose between a drawer and a redirect.
5 Elements Every Order Confirmation Page Needs
The order confirmation page is the most under-audited screen in ecommerce, and it's quietly generating your support tickets and chargebacks.
Why Out-of-Stock Pages Quietly Kill Your Conversion Rate
A dead-end out-of-stock page wastes the exact traffic a store paid to earn, and UXFix's audits show most stores still get it wrong.
Guest Checkout Best Practices That Actually Cut Abandonment
Why forcing account creation before checkout is still one of the biggest conversion killers in ecommerce, and how to fix it without losing repeat customers.
All 115 Ecommerce Checkout UX Rules We Audit Against
A full breakdown of the 115-rule checklist UXFix uses to audit product pages, carts and checkout for both human shoppers and AI shopping agents.
Why Shoppers Abandon Cart Without a Visible Return Policy
A missing or buried return policy reads as unmanaged risk to shoppers, and UXFix's audits show it's one of the most common, most fixable reasons carts get abandoned.
Why Shoppers Abandon Checkout on Slow-Loading Pages
A look at the load-time threshold where checkout abandonment starts, why checkout pages are almost always slower than the rest of the store, and what to fix first.
Why Shoppers Abandon Checkout Without Trust Badges
A look at why missing trust badges and security signals quietly kill checkout conversion, and where to place them for the biggest lift.
Why Shoppers Abandon Checkout When Delivery Dates Aren't Shown
Missing delivery dates create a second, separate abandonment trigger that's distinct from shipping cost shock, and most checkouts never address it.
Why ChatGPT and Gemini Don't Recommend Your Store
If your product pages are indexed and correctly priced but AI shopping agents still skip you, the problem is almost always missing schema, an incomplete feed, or no structured reviews.
Why Shoppers Abandon Their Cart Over Shipping Costs
A rule-by-rule look at why shipping cost surprises at the cart page, not product doubt, are the leading cause of abandoned carts.
Why a Discount Code Box Quietly Kills Your Cart Conversion Rate
A visible discount code box on the cart page invites even happy, ready-to-buy shoppers to go hunting for a coupon, and a share of them never come back.
Why AI Shopping Agents Misread Your Prices
AI shopping agents don't see your price the way a human does, and small formatting mistakes make them quote the wrong number entirely.
Why AI Shopping Agents Abandon Checkout on Your Store
AI shopping agents fail checkout for the same handful of technical reasons on store after store, and UXFix's audit data shows exactly which ones.
Why Shoppers Abandon Checkout on Mobile: 9 UX Mistakes to Fix
Nine mobile-specific checkout mistakes, from broken autofill to tap targets under 44px, that quietly kill mobile conversion.
Why AI Shopping Agents Can't Find Your Product Pages
Most stores fix schema and checkout before checking whether AI shopping agents can even crawl their product pages, here's the checklist that comes first.
Why Do Shoppers Abandon Checkout at Payment? 8 Rules to Fix It
A breakdown of why the payment step loses more carts than any other part of checkout, with 8 audit-backed fixes.
Why Shoppers Leave Your Product Page Without Buying: 12 Fixes
A rules-based look at the 12 product page mistakes that push shoppers away before they ever reach the cart.
Why Shoppers Abandon Checkout at Account Creation
Forcing shoppers to sign up before they can check out is still one of the most common and most fixable causes of cart abandonment.