Audit run by UXFix on 8 September 2026 against 115 rules. Every finding below is shown with the screen we captured, in the order they cost conversions. Nothing here was sponsored or reviewed by the store.
Grade C, needs work. Most points are lost on transparency and trust.
Each category is scored 0–100 from the rules that apply to it.
Cart shows full cost breakdown: items, shipping estimate, tax estimate. Shipping estimator (ZIP/country) available in cart. And 3 more.
Delivery expectation shown before final purchase. Return policy summary or link visible in cart. And 2 more.
Total form fields 8 or fewer (industry average is 11.3). Address autocomplete (Google/Loqate) present. And 6 more.
Add-to-cart CTA above the fold on mobile. Delivery/arrival date estimate shown. And 3 more.
Express wallet options (Apple/Google/Shop Pay) present in cart. Save-for-later distinct from Remove (recovery preserved). And 1 more.
Across 13 audited stores, as of 8 September 2026. Method and full ranking: the UXFix ecommerce benchmark.
Scores above 50% of audited stores
The same rule pass UXFix runs on every store. No store data and no analytics access — everything below was observable from the public storefront.
Product page to payment step, one real product, both viewports.
When shipping, tax and totals first become visible to the shopper.
Field count, labels, autofill, error placement, recovery after a failed submit.
Payment marks, security copy, returns and contact reachability at the pay step.
Tap target sizes, thumb reach, keyboard type, viewport zoom on focus.
Whether an AI shopping agent can read price, stock and shipping from the page.
What we could not check: 22 rules could not be judged from the public storefront on the date above. They were dropped from the score, not guessed at.
115 rules were run. 22 could not be assessed and were dropped rather than guessed, leaving 93 scored. A further 3 findings are held back from this page because our wording for them was not fit to publish.
Rules already passing. No action needed on any of these.
The issues, in the order they appear below.
Right idea, wrong placement or timing: cart shows full cost breakdown: items, shipping estimate, tax estimate, full total including shipping and tax visible before payment entry and no aggressive popup covering PDP within first 10 seconds. And 12 more.
Each finding shows the screen as we captured it on 8 September 2026, what the problem is, and what it costs in conversions.
The cart does not show a full cost breakdown. Some of subtotal, shipping, tax, or total is missing before checkout.
Baymard research: 48% of shoppers abandon at checkout because of surprise costs. If the cart hides shipping or tax until the final step, you are training buyers to bail.
The full order total (including shipping and tax) isn't visible before the buyer starts entering payment details.
Surprise costs at the payment step are the #1 abandonment trigger in every study. Buyers want the final number before their card leaves the wallet.
The Add-to-Cart button is not visible above the fold on mobile. Shoppers have to scroll to find how to buy.
On mobile especially, buyers scan the top of the page and decide within seconds. If the primary purchase button isn't in that first view, many will leave before scrolling.
Add a sticky 'Add to Cart' button fixed to the bottom of the viewport (below the blue price/rating section) so it's visible even before scrolling, and reposition the country-selection consent banner (currently covering this area) to a smaller top or bottom bar so it doesn't block the CTA space.
The product page doesn't tell shoppers when their order will arrive. There is no delivery date or lead-time estimate.
Buyers often decide between two stores based on delivery timing, especially for gifts and urgent purchases. Uncertain timing pushes them to competitors who are clear.
There's no returns or exchange policy communicated on the product page itself. Shoppers have to hunt the footer or FAQ to find it.
"What if I don't like it?" is the last question in every purchase. If the answer isn't obvious, hesitation kills conversion, especially for higher-price items and apparel.
Add a short trust line like 'Free 90-day returns' directly under the 'Buy it France' / 'Ship to Europe' buttons (around the €74.95 price block) so customers see the policy before purchasing, rather than relying on the footer 'Legal' links.
The cart has no shipping estimator; shoppers can't preview shipping costs without starting checkout.
Unknown shipping costs are the single biggest cause of cart abandonment. An estimator answers the question before it becomes a reason to leave.
The cart does not clearly show tax, either as an amount or as a note that tax will be calculated at checkout.
Buyers in the US and Canada expect a tax line before they commit. Silence at the cart step means a jump in the total at checkout, and that jump is what makes them abandon.
The cart doesn't offer any express wallet button (Apple Pay, Google Pay, Shop Pay, PayPal Express).
Express wallets skip 60-80% of the checkout form. Shop Pay alone lifts checkout completion by ~1.7x. On mobile especially, one tap vs six form fields is the biggest single conversion lever left in ecommerce.
Add a functional Apple Pay / Google Pay / PayPal express button directly above or below the blue 'Checkout' button in the Summary panel (around y=0.36-0.40), rather than only showing static payment logos in the page footer, so users can complete purchase with one tap without navigating to a separate checkout step.
The checkout has more than 8 form fields. Industry-best checkouts collect 6-8 fields; industry-average is 11.3.
Every extra field drops conversion by roughly 2%. Fields cost you money in a direct, measurable way. A checkout with 13 fields loses ~10% of buyers compared to one with 8.
The checkout page does not show when the order will arrive. Buyers commit to buying without knowing the delivery date.
Delivery timing is often the deciding factor between two stores. If your competitor tells the buyer "arrives Tuesday" and you say nothing, you lose. Especially for gifts.
The checkout has no signals declaring it can be driven by AI agents. No ACP or UCP meta tags, no /.well-known/agentic-commerce endpoint, no Stripe ACP integration.
OpenAI's Agentic Commerce Protocol (ACP) and Google's Universal Commerce Protocol (UCP) are the emerging standards for agent-driven checkout. Stores that declare readiness get preferential routing from ChatGPT and Google AI. This is 2026's biggest new distribution channel.
An aggressive popup (newsletter, discount, chat prompt) covers this product page shortly after it loads. Cookie banners don't count; this is the newsletter-style overlay.
Popups on first visit interrupt intent. First-time shoppers are still evaluating; a modal that blocks the price or ATC is a fast way to lose them.
The 'Choose the country or territory' bar at the bottom currently sits directly under the Style dropdown and 'Buy in France' button, risking accidental taps; move this banner to a slim top-of-page strip or make it dismissible via the visible 'X' by default so it doesn't crowd the purchase controls.
The checkout has no address autocomplete (Google Places, Loqate, SmartyStreets, or similar). Shoppers type every line of their address manually.
Address autocomplete cuts address-entry time roughly in half on mobile and drops delivery-failure rates from typos. It also feels premium, buyers notice.
On this long product page, the Add-to-Cart button disappears once the shopper scrolls down. There is no sticky bar that keeps it reachable.
Shoppers scroll deep into reviews and details, decide to buy, and then have to scroll all the way back up. Every extra scroll is a chance to get distracted and leave.
Some interactive elements on the mobile page are smaller than 44x44 pixels. Fingers struggle to hit them accurately.
44x44 pixels is the minimum touch target Apple and the WCAG 2.2 guidelines recommend. Below that, mis-taps happen: buyers hit the wrong swatch, wrong quantity, wrong link, and abandon in frustration.
The cart does not show a delivery estimate for each item. Buyers cannot see when their order will arrive.
Delivery timing is the second-biggest factor after price, especially for gifts and urgent purchases. Uncertain arrival dates push buyers to competitors who are clear.
A discount has been applied but there is no explicit line showing the discount amount and label. The saving happens silently.
Buyers who applied a code want to see it working. A silent adjustment feels like the code did not work, and they may re-apply, try a different code, or abandon in frustration.
The cart only offers a "Remove" action. There is no "Save for later" or "Move to wishlist" option to hold the item without buying today.
A shopper who is not ready to buy today but likes an item will either remove it (and forget) or leave the tab open (and forget). Either way you lose the sale. A save-for-later button captures that intent.
The cart doesn't mention or link the returns policy. Shoppers who care about returns have to hunt in the footer or checkout.
Returns confidence is a last-mile confidence signal. A quick "Free 30-day returns" line on the cart removes the last reason to bail.
Add a short trust line like 'Free 90-day returns' or a 'Return Policy' link directly in the Summary box near the Checkout button (around the 'You can apply the discount code' info box), so shoppers see it before purchasing instead of having to scroll to the footer's 'Withdrawal & Refunds' link.
The checkout doesn't show which step the buyer is on or how many steps remain. It feels like an infinite form.
Not knowing how long a task will take is one of the strongest predictors of abandonment. A visible "Step 2 of 3" gives buyers the confidence to push through the next 30 seconds of typing.
Add a step indicator bar above 'Express checkout' (e.g. 'Information > Shipping > Payment') with the current step bolded/highlighted in the same blue used for 'Sign in', so users know how many steps remain before completing the €29.95 order.
The store logo in the checkout header links straight back to the homepage.
A stray click on the logo dumps the buyer out of checkout, and on some stores it also loses the form data. Small leak, easy fix.
The checkout uses separate First Name and Last Name fields instead of a single Full Name field.
Two fields cost two taps and two keyboard focuses on mobile. Baymard research shows a single Full Name field measurably lifts checkout completion, especially on phones.
Some input fields use `type="text"` when they should use `type="email"`, `type="tel"`, or `inputmode="numeric"`. Mobile keyboards do not adapt.
The wrong keyboard is a small papercut on every entry. Type an email on a phone with a QWERTY (no @ key) or a phone number without the number pad, and completion drops.
Personal-info fields are missing correct `autocomplete` attributes, or one is set to `autocomplete="off"`. Password managers and browser autofill do not work smoothly.
WCAG 2.2 requires autocomplete on personal-info fields for accessibility. Beyond compliance, correct autocomplete makes checkout a 2-tap experience for returning buyers, huge for mobile conversion.
The checkout does not offer a "Same as shipping" checkbox for the billing address, with the box checked by default. Buyers have to type their address twice. (This rule only applies to physical-product stores.)
For most orders, billing and shipping addresses are the same. Making the buyer re-enter their address is duplicate work and a common source of typos.
The phone number field is required with no explanation why. Buyers who value their privacy hesitate or abandon.
"Why does a t-shirt store need my phone number?" is a real objection. Without a rationale, some shoppers will not give it and will leave.
The checkout form uses placeholder-only labels: the field's purpose is shown as grey text inside the input, and disappears the moment the buyer starts typing.
Placeholder-only labels violate WCAG accessibility, but they also just cost sales. A buyer who types a wrong value, then forgets what the field was for, has to erase everything to see the label again. Frustration compounds.
Add small persistent labels (e.g. 'First name', 'Street', 'Building number', 'Postal code', 'City', 'Phone', 'Card number', 'Expiration date', 'Security code') above each input in the Delivery and Payment sections, similar to how 'Country/Region' already has a label above its dropdown, so users don't lose context after typing.
The payment step doesn't show any trust or security signals near the payment fields (padlock icon, "Secure checkout", PCI badge, Verified by Visa).
Buyers are at their most anxious when typing card numbers. A visible security signal near the field removes that anxiety and lifts conversion.
Add a small padlock icon with 'Secure Checkout' text directly above or beside the 'Express checkout' buttons (shop/PayPal/G Pay row), and place an SSL/PCI compliance badge near the Email/Contact field so trust cues appear before shoppers enter personal data.
There's no visible way to reach help from the checkout page: no phone number, no chat widget, no "Need help?" link.
When something goes wrong mid-checkout (a declined card, a missing address field), a visible help option is the difference between recovery and abandonment.
Add a persistent 'Need help?' link or live chat bubble in the top header bar next to the IFIXIT logo, or place a small 'Contact support' link beneath the 'Sign in' text in the Contact section so shoppers stuck on address or payment fields can get assistance without leaving checkout.
The card-payment form is missing the `autocomplete` attributes mobile browsers need to autofill saved cards.
iOS and Android can autofill a saved card in one tap when the fields are labeled correctly. Without it, the buyer types 16 digits, expiry, and CVV manually, and many abandon.
The cart URL contains a session token, so opening it in a different browser or by an agent yields an empty cart. Cart state is not portable.
Agentic commerce workflows hand off the cart between the buyer, the agent, and payment providers. If the cart URL is session-bound, that handoff breaks and the buyer has to start over.
The checkout does not declare support for delegated-payment (ACP tokenization). Agents cannot pass a tokenized payment method on the buyer's behalf.
Delegated-payment is the piece that actually lets agents complete a purchase without asking the buyer to type their card. Stripe and PayPal both support this via their ACP modes. Without it, agents can prep the order but hand it back to the buyer to finalize.
The quantity selector on this product page is either missing on mobile, or too small to tap comfortably.
Fat-finger errors turn quick purchases into frustrating ones. Apple's tap-target guideline is 44px minimum; anything smaller mistaps often on real thumbs.
Add a quantity stepper (- / input / +) directly below the star rating and above or beside the 'Notify Me' button, using at least 44px tall tap targets similar in size to the blue 'Notify Me' button for consistency.
Cart line items do not include machine-readable product identifiers (SKU, GTIN, product_id). Agents see only display names.
Without a stable identifier per line, agents cannot cross-check items against a catalog, apply price rules, or reconcile the order. Display names change with translation and localization, they are not safe identifiers.
When an error message appears, the form visibly jumps, moving fields under the buyer's cursor or thumb.
Layout jumps cause mis-clicks and lose the buyer's place in the form. On mobile they routinely cause wrong-field input.
UXFix scores every store twice: once for human shoppers, once for the agents now doing the browsing on their behalf. Ifixit scores 60 for humans and 50 for agents. The gap is the part most stores have not looked at yet. 7 of the 12 agent rules are not fully met.
Derived from this store's own captured product-page content. Coverage judges whether that content answers each query — it is not a measurement of search volume or of what any AI currently recommends.
Ifixit (ifixit.com) scored 60/100 on 8 September 2026 in UXFix's independent audit of its product page, cart and checkout, judged on 93 of the 115 rules run.
The audit found 32 failing checks. The costliest: cart shows full cost breakdown: items, shipping estimate, tax estimate, full total including shipping and tax visible before payment entry and add-to-cart CTA above the fold on mobile.
Ifixit scores 50/100 on UXFix's AI Shoppers rules, which test whether an AI agent can read price, stock and shipping from the store and complete a purchase there.
UXFix ran the same 115 deterministic rules it runs on every store: a full purchase walk on desktop and mobile, from product page to payment step, using only the public storefront. No store data or analytics access was used, and every finding is shown with the captured screen.
Against 13 scored stores in the UXFix benchmark, Ifixit ranks 7 with 60/100. The benchmark median is 60. As of 8 September 2026.
Ifixit is not a badly built store. It passes 46 of 93 assessable rules. What it has is a band of friction between the product page and the payment step, and every part of it is named above.
The 35 findings above come to roughly 100 developer hours of estimated effort in total. Most are settings or template changes rather than rebuilds. A further 15 rules are only partly met and worth a look after these.
The pattern repeats across the stores we audit: the score is rarely lost on visual design, and it is rarely lost in one place. It is lost on when the cost appears, how many decisions stand between a shopper and paying, and whether a machine can read any of it.
Modelled, not measured. We re-audit for free to check.
The same rules, the same evidence, the same estimates, on your product page, cart and checkout. Free, no card, about two minutes.
Quote the score with its date, or embed the live badge. The badge links back to this page and stays current if we re-audit.
Recent audits from the same benchmark corpus.
