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11 of 12 audited online stores fail: Phone number field explains why it is needed (or is optional)

Across the UXFix benchmark corpus, 11 of the 12 stores this check could be judged on fail it, 0 pass it partly and 1 pass. As of 8 September 2026. Every failing store links to its full audit.

Fail
11
Partial
0
Pass
1
Judged on
12 stores
Fail rate
92%

The stores this check caught

Newest audit first. Each link opens the store's full case study, where this finding appears with its captured screen.

Spigenspigen.com62/100Toysrustoysrus.com57/100Brewdogbrewdog.com56/100Zulilyzulily.com61/100Mejurimejuri.com65/100Fashionphilefashionphile.com63/100Ifixitifixit.com60/100Timextimex.com54/100Enviafloresparadifuntosenviafloresparadifuntos.com56/100Authenticpiecesjoauthenticpiecesjo.com52/100Tentreetentree.com58/100

This is one of the 115 rules every UXFix audit runs. Check your own store against it free, in about four minutes, or read the full benchmark.