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The product

Every check we run, and what comes back

One run covers the three pages where a sale is won or lost. Every rule rests on published research, every failure carries a screenshot from your own store, and everything is ranked by the money at risk rather than by what catches the eye.

115published rules, each with its research source
3pages walked: product page, cart, checkout
12of those rules ask whether an AI agent can buy

No install, no permissions, nothing changed in your store. About three minutes.

See a finished report

Three pages, judged in one walk

We do not audit your homepage or your category pages, and that is deliberate. These three screens are where a shopper who already wants to buy either buys or leaves, so this is where a fix is worth money.

Product page140 rules

The agent finds a real product page on your store, on desktop and on mobile. Price and stock above the fold, delivery and returns answered before the button, images, variants, the button itself.

Cart225 rules

It adds that product and then asks your store's own system what is in the cart, rather than trusting the page text. Shipping cost, totals, edit and remove, the way back to shopping.

Checkout350 rules

It walks in as a guest and stops at the payment step. Forced account creation, surprise costs, form friction, trust signals, the payment methods you offer.

It never enters a card and never places an order.

What exactly happens in an audit?

We do not read your code and we ask for no permissions. We buy.

AEO“Best heavyweight cotton tee with fast shipping?”
Checks AEO1

Do answer engines like ChatGPT find your store and quote it? Product schema, FAQs, and shipping and returns policies as readable text.

GEO<span class="price">$38</span>
Checks GEO2

Can an AI agent read your prices and availability and complete a purchase for a customer? Its own checks, with their own score out of 100.

Visits3

It opens your store in a real browser on desktop and mobile, the way a first-time customer would.

Add to cart1
Buys4

It finds a product page, adds to cart, and goes through checkout up to the payment step, then stops. No card, no order.

~
Judges5

Every published rule, each passing, partial or failing, with a screenshot proving every failure.

5.2%0.7%0.4%
Ranks by money6

Every issue carries a revenue-at-risk range, so you start with what costs you most, not what catches the eye.

The fix
Explains the fix7

What we saw, why it matters, and what to fix, in steps your team or your store developer can ship.

It works for both sides of commerce: the merchant running the store, and the shopper buying from it.

GEO12 checks · step 2 of the agent walk

Can ChatGPT buy from your store?

Your next shopper may be an AI agent buying on a customer's behalf. 12 extra rules measure whether an agent like that can read your products and prices and complete a purchase with you, scored separately out of 100.

PDP-A02Price and availability present in DOM as text (not JS/image only)
CHK-A02No CAPTCHA-only gate without accessible agent path
What the agent sees on the product pageExample
<span class="price">$38</span> readable text
"availability": "InStock" structured data
<img src="price-banner.png" alt=""> image only
<div id="captcha-gate"> no agent path

What you get back

A report you can hand to a developer, and a ranking you can hand to whoever decides what gets built.

1A score out of 100, and a second one for AI shoppers

One number for human shoppers and one for agents, each with the share of the rulebook it was judged on. A rule we could not judge is dropped from the score, never guessed.

2Every finding with the screenshot that proves it

The picture is from your store, taken during the walk, with the element highlighted. You can check any finding yourself in under a minute.

3The revenue at risk, on every issue

Each finding carries an estimated loss range from its severity, so the list starts with what costs you most rather than with what is easiest to argue about.

4What we saw, why it matters, and what to fix

Every rule keeps a stable ID and names its research source, so your developer can go back to the same page we did, and the fix is written as steps rather than as an opinion.

Exports: PDF, CSV and JSON.

Built to understand real storefronts

The same agent works on any supported store. Real storefronts taught it a few specific things.

Cart1It reads the cart from the store itself

After adding to cart it asks the store's own interface what is in there, instead of trusting page text, so it never mistakes a full cart for an empty one.

38USD·left → rightIt reads prices and locales

Currencies and symbols, checkout buttons in any wording, and pages that run left to right or right to left.

/products/It knows a product page when it sees one

It recognises product URL shapes and does not confuse them with content pages that carry side offers.

ENARThe report in your language

Every rule, why each one matters, and the fix steps, in English. Arabic and Spanish too, for teams that need them.

Why trust this audit?

Built by UX and conversion-rate experts, not by guesswork

Experts who have worked with international clients worldwide, with a proven record: millions of dollars saved by their clients applying the same rules the agent judges your store against today.

115published rules, each with its research source
Millions $saved by expert clients applying these rules
100%of findings carry a screenshot from your store as proof
Conversion rate before and after applying the rulesIllustrative
BeforeAfter the fixes
Rules from published research, not our taste

Every rule rests on published research and keeps a stable ID in the report, so your developer can go back to the same source.

Baymard InstituteNielsen Norman GroupWCAG 2.2Agent commerce specs
Evidence, not opinion

Every finding carries a screenshot from your store, the rule ID, and the estimated loss range. You can verify it yourself in a minute.

We say what we do not know

If checkout could not be reached the report says so plainly, and a rule that was not judged never counts and is never guessed.

Passing~ Partial Failing? Not assessable, not counted

Why this is money, not design

A store takes 200 orders a month. One critical fix is worth 2 to 5% of purchases. That is 4 to 10 extra orders every month.

200 orders a month today+4 - 10 orders a month after one fix

Example, using the same estimated range the report prints

Free

The score out of 100, coverage, and the worst three findings with the screenshot that proves each one.

The full report

Every failing rule with its severity and estimated loss, every screenshot with the element highlighted, what we saw and why it matters and what to fix, the AI readiness score, and an action plan ranked by return on effort. PDF, CSV and JSON.

Full report, $19 one timeOr $49 a month for unlimited stores. 14-day refund, no questions.

Where the agent is heading

Today it tells you. Next it works inside your store admin. After that it fixes with your approval and measures the impact in revenue.

TodayFinds and ranks by moneyA full audit on demand, with screenshots and an estimated loss for every finding.
NextAn app inside your store adminOne-click install on supported platforms, the report inside the merchant admin, and automatic re-checks when the theme or products change.
After thatFixes with your approval, and measuresSmall, safe fixes applied with the merchant's approval, with an undo button, and before-and-after measurement in revenue.

Is this a real audit or just a scanner?

A real audit, carried out by an agent in the practical sense: it acts in your store the way a shopper does, decides what deserves fixing first based on money, and writes the steps for you. What it does not do today: change your store itself. That is next, and only with your approval.

Do I need to install an app?

No. Just paste your store URL. The agent visits the same public pages any customer sees.

Does it change anything in my store?

Nothing. It only reads, adds to a guest cart, and stops before payment. No card entered, no order, no account.

How long does it take, and is it really free?

About three minutes for most stores. The score and the worst three findings are free. The full report, with every finding and screenshot, is a one-time payment.

Do you publish my store?

Never without your consent. The audits shown here were either approved by their owners, or run by us as case studies.

Does it work on a store in any language?

Yes. Prices in any currency, buttons in any wording, and pages that run right to left. The report itself comes in your language.

Find out what your store is losing, today.

About three minutes. Free.