Audit run by UXFix on 9 September 2026 against 115 rules. Every finding below is shown with the screen we captured, in the order they cost conversions. Nothing here was sponsored or reviewed by the store.
Grade C, needs work. Most points are lost on trust and transparency.
Each category is scored 0–100 from the rules that apply to it.
Delivery expectation shown before final purchase. Trust/security signals visible near payment step. And 4 more.
Shipping estimator (ZIP/country) available in cart. Tax shown or clearly labeled as calculated at checkout. And 2 more.
Address autocomplete (Google/Loqate) present. Optional fields marked as optional (not required by default). And 1 more.
Currency shown consistent with user region.
Returns/exchange policy visible on PDP (not buried in footer). In-scale/lifestyle image included (product in real context). And 3 more.
Across 38 audited stores, as of 12 September 2026. Method and full ranking: the UXFix ecommerce benchmark.
Scores above 57% of audited stores
The same rule pass UXFix runs on every store. No store data and no analytics access — everything below was observable from the public storefront.
Product page to payment step, one real product, both viewports.
When shipping, tax and totals first become visible to the shopper.
Field count, labels, autofill, error placement, recovery after a failed submit.
Payment marks, security copy, returns and contact reachability at the pay step.
Tap target sizes, thumb reach, keyboard type, viewport zoom on focus.
Whether an AI shopping agent can read price, stock and shipping from the page.
What we could not check: 42 rules could not be judged from the public storefront on the date above. They were dropped from the score, not guessed at.
115 rules were run. 42 could not be assessed and were dropped rather than guessed, leaving 73 scored. A further 3 findings are held back from this page because our wording for them was not fit to publish.
Rules already passing. No action needed on any of these.
The issues, in the order they appear below.
Right idea, wrong placement or timing: shipping cost or estimate discoverable from PDP, tax shown or clearly labeled as calculated at checkout and primary checkout CTA visually dominant on the page. And 8 more.
Each finding shows the screen as we captured it on 9 September 2026, what the problem is, and what it costs in conversions.
Shoppers cannot see the shipping cost from this product page. They have to reach checkout to find out what shipping will cost.
Surprise shipping costs at checkout are the number-one reason people abandon carts. Baymard Institute research puts it at 48% of abandonments.
The product page doesn't tell shoppers when their order will arrive. There is no delivery date or lead-time estimate.
Buyers often decide between two stores based on delivery timing, especially for gifts and urgent purchases. Uncertain timing pushes them to competitors who are clear.
There's no returns or exchange policy communicated on the product page itself. Shoppers have to hunt the footer or FAQ to find it.
"What if I don't like it?" is the last question in every purchase. If the answer isn't obvious, hesitation kills conversion, especially for higher-price items and apparel.
Add a short trust line like 'Free 30-day returns' directly under the 34.35 USD price or next to the black 'Add to cart' button, matching the existing badge style used for 'In Stock' and delivery info shown above.
The cart has no shipping estimator; shoppers can't preview shipping costs without starting checkout.
Unknown shipping costs are the single biggest cause of cart abandonment. An estimator answers the question before it becomes a reason to leave.
The cart doesn't offer any express wallet button (Apple Pay, Google Pay, Shop Pay, PayPal Express).
Express wallets skip 60-80% of the checkout form. Shop Pay alone lifts checkout completion by ~1.7x. On mobile especially, one tap vs six form fields is the biggest single conversion lever left in ecommerce.
Add branded express payment buttons (Apple Pay, Google Pay, STC Pay, tabby icons already shown in footer) directly above or below the black 'Checkout' button in the Order Summary panel so users can pay with one tap instead of only seeing the generic checkout CTA.
The checkout has no address autocomplete (Google Places, Loqate, SmartyStreets, or similar). Shoppers type every line of their address manually.
Address autocomplete cuts address-entry time roughly in half on mobile and drops delivery-failure rates from typos. It also feels premium, buyers notice.
The checkout page does not show when the order will arrive. Buyers commit to buying without knowing the delivery date.
Delivery timing is often the deciding factor between two stores. If your competitor tells the buyer "arrives Tuesday" and you say nothing, you lose. Especially for gifts.
The structured product data that AI shopping agents read (ChatGPT, Google, Copilot) is incomplete on this page. Some or all of these are missing: product ID (GTIN), brand, review data, availability, shipping details.
AI-referred traffic converts 42% higher than regular traffic (Adobe, 2026). But agents only recommend stores whose product data they can read. Incomplete data means invisible to AI shoppers.
The checkout has no signals declaring it can be driven by AI agents. No ACP or UCP meta tags, no /.well-known/agentic-commerce endpoint, no Stripe ACP integration.
OpenAI's Agentic Commerce Protocol (ACP) and Google's Universal Commerce Protocol (UCP) are the emerging standards for agent-driven checkout. Stores that declare readiness get preferential routing from ChatGPT and Google AI. This is 2026's biggest new distribution channel.
The cart does not clearly show tax, either as an amount or as a note that tax will be calculated at checkout.
Buyers in the US and Canada expect a tax line before they commit. Silence at the cart step means a jump in the total at checkout, and that jump is what makes them abandon.
The primary checkout button doesn't visually dominate the cart page. It competes for attention with promo-apply, save-for-later, or continue-shopping controls.
Cart is a decision moment. If the buyer's eye doesn't land on "Checkout" instantly, they scroll around, get distracted by promo hunting, and leave. Making the checkout CTA the biggest, brightest thing on the page measurably lifts completion.
Differentiate the Checkout button by giving it an accent color (e.g. green matching the free-shipping progress bar) and larger padding, while making the discount 'Apply' button an outlined/secondary style so it doesn't visually match Checkout.
The checkout doesn't show cart contents and running total on every step. Buyers can't verify what they're paying for as they proceed.
Trust breaks when the buyer can't see what they're buying at the payment step. Some panic and back out to double-check. Persistent order summary throughout checkout is one of the top-3 completion-rate lifts in Baymard's research.
Expand the 'Order Details' pill by default (or show a mini item list beneath the total) so the small bottle icon and item next to 'Total Order' are labeled with product name, quantity, and price instead of requiring a click to reveal them.
On this long product page, the Add-to-Cart button disappears once the shopper scrolls down. There is no sticky bar that keeps it reachable.
Shoppers scroll deep into reviews and details, decide to buy, and then have to scroll all the way back up. Every extra scroll is a chance to get distracted and leave.
The product gallery only shows the product isolated on a white background. No lifestyle, in-use, or scale reference images.
White-background photos are neutral but not persuasive. Lifestyle images (worn, used, in a real setting) lift conversion 30-50% and cut returns because buyers understand the product better.
Add at least one lifestyle photo of the 'Soir' bottle in a real setting (e.g., on a vanity, held in hand, or with the model Jordi Fernandez wearing/applying it) alongside the current isolated bottle shot to give buyers scale and context.
The product page does not have a Q&A section or a real specifications table. Shoppers cannot answer their own questions before buying.
Considered purchases (electronics, appliances, tools, tech gear) live and die on the details page. When shoppers cannot find dimensions, materials, compatibility, or answers to obvious questions, they leave to research on Amazon or a competitor and often buy there instead.
Some interactive elements on the mobile page are smaller than 44x44 pixels. Fingers struggle to hit them accurately.
44x44 pixels is the minimum touch target Apple and the WCAG 2.2 guidelines recommend. Below that, mis-taps happen: buyers hit the wrong swatch, wrong quantity, wrong link, and abandon in frustration.
The cart does not show a delivery estimate for each item. Buyers cannot see when their order will arrive.
Delivery timing is the second-biggest factor after price, especially for gifts and urgent purchases. Uncertain arrival dates push buyers to competitors who are clear.
A discount has been applied but there is no explicit line showing the discount amount and label. The saving happens silently.
Buyers who applied a code want to see it working. A silent adjustment feels like the code did not work, and they may re-apply, try a different code, or abandon in frustration.
The cart only offers a "Remove" action. There is no "Save for later" or "Move to wishlist" option to hold the item without buying today.
A shopper who is not ready to buy today but likes an item will either remove it (and forget) or leave the tab open (and forget). Either way you lose the sale. A save-for-later button captures that intent.
The checkout doesn't show which step the buyer is on or how many steps remain. It feels like an infinite form.
Not knowing how long a task will take is one of the strongest predictors of abandonment. A visible "Step 2 of 3" gives buyers the confidence to push through the next 30 seconds of typing.
Add a horizontal breadcrumb bar above the 'Login / Register' section (e.g. 'Account → Delivery → Carrier → Payment') with the current step highlighted in black to match the 'Log in' button styling, so users know how many steps remain before completing checkout.
The store logo in the checkout header links straight back to the homepage.
A stray click on the logo dumps the buyer out of checkout, and on some stores it also loses the form data. Small leak, easy fix.
Optional fields on the checkout are not visibly labeled as optional. Shoppers assume everything is required.
Labeling only the required fields (with a *, say) means every unmarked field looks equally required. Buyers fill in fields they did not need to, or bail because they think they must supply a company name they do not have.
The checkout does not offer a "Same as shipping" checkbox for the billing address, with the box checked by default. Buyers have to type their address twice. (This rule only applies to physical-product stores.)
For most orders, billing and shipping addresses are the same. Making the buyer re-enter their address is duplicate work and a common source of typos.
The payment step doesn't show any trust or security signals near the payment fields (padlock icon, "Secure checkout", PCI badge, Verified by Visa).
Buyers are at their most anxious when typing card numbers. A visible security signal near the field removes that anxiety and lifts conversion.
Add a small padlock icon and 'Secure Checkout' text or an SSL/PCI badge directly beside the 'Payment - Credit Card' row (near the credit card icon at x~0.28,y~0.61) so users see trust cues right before entering card details.
There's no visible way to reach help from the checkout page: no phone number, no chat widget, no "Need help?" link.
When something goes wrong mid-checkout (a declined card, a missing address field), a visible help option is the difference between recovery and abandonment.
Add a 'Need help?' text link or small chat icon in the top header bar near the 'Total Order' / 'Have A Discount Code?' area, since that red discount link already shows users look there for assistance; alternatively add a persistent chat bubble in the bottom-right corner of the checkout page.
The checkout page doesn't link the returns / refund policy. Shoppers who want to check before buying can't find it.
First-time buyers often confirm the return policy in the moments before they pay. A quick link removes the last barrier without pulling them out of checkout.
Add a small 'Refund Policy' or 'Return Policy' text link near the 'Have A Discount Code?' link under the 25.82 USD total, using the same red underlined link style for consistency.
The cart URL contains a session token, so opening it in a different browser or by an agent yields an empty cart. Cart state is not portable.
Agentic commerce workflows hand off the cart between the buyer, the agent, and payment providers. If the cart URL is session-bound, that handoff breaks and the buyer has to start over.
The checkout does not declare support for delegated-payment (ACP tokenization). Agents cannot pass a tokenized payment method on the buyer's behalf.
Delegated-payment is the piece that actually lets agents complete a purchase without asking the buyer to type their card. Stripe and PayPal both support this via their ACP modes. Without it, agents can prep the order but hand it back to the buyer to finalize.
The product title is missing the brand name, the product type, or key descriptors that help shoppers understand what they are looking at.
Titles like "Model 3092" or "Plugin v3.2" mean nothing to a first-time visitor. In search results and shared links, a good title decides whether people click.
The quantity selector on this product page is either missing on mobile, or too small to tap comfortably.
Fat-finger errors turn quick purchases into frustrating ones. Apple's tap-target guideline is 44px minimum; anything smaller mistaps often on real thumbs.
Add a quantity stepper (- 1 +) with buttons at least 44x44px directly to the left of the black 'Add To Cart' button on the product page, matching the style of the 'Add' buttons already used for Senee and Legend bundle items.
The brand name is shown as plain text, or is missing from the product page.
Shoppers who love a brand want to see more from them. A brand link is one of the easiest ways to raise average order value and repeat visits.
Cart line items do not include machine-readable product identifiers (SKU, GTIN, product_id). Agents see only display names.
Without a stable identifier per line, agents cannot cross-check items against a catalog, apply price rules, or reconcile the order. Display names change with translation and localization, they are not safe identifiers.
UXFix scores every store twice: once for human shoppers, once for the agents now doing the browsing on their behalf. Laverne scores 60 for humans and 37 for agents. The gap is the part most stores have not looked at yet. 8 of the 12 agent rules are not fully met.
Derived from this store's own captured product-page content. Coverage judges whether that content answers each query — it is not a measurement of search volume or of what any AI currently recommends.
Laverne (laverne.com) scored 60/100 on 9 September 2026 in UXFix's independent audit of its product page, cart and checkout, judged on 73 of the 115 rules run.
The audit found 29 failing checks. The costliest: shipping cost or estimate discoverable from PDP, delivery/arrival date estimate shown and returns/exchange policy visible on PDP (not buried in footer).
Laverne scores 37/100 on UXFix's AI Shoppers rules, which test whether an AI agent can read price, stock and shipping from the store and complete a purchase there.
UXFix ran the same 115 deterministic rules it runs on every store: a full purchase walk on desktop and mobile, from product page to payment step, using only the public storefront. No store data or analytics access was used, and every finding is shown with the captured screen.
Against 38 scored stores in the UXFix benchmark, Laverne ranks 17 with 60/100. The benchmark median is 60. As of 12 September 2026.
Laverne is not a badly built store. It passes 33 of 73 assessable rules. What it has is a band of friction between the product page and the payment step, and every part of it is named above.
The 32 findings above come to roughly 80 developer hours of estimated effort in total. Most are settings or template changes rather than rebuilds. A further 11 rules are only partly met and worth a look after these.
The pattern repeats across the stores we audit: the score is rarely lost on visual design, and it is rarely lost in one place. It is lost on when the cost appears, how many decisions stand between a shopper and paying, and whether a machine can read any of it.
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Recent audits from the same benchmark corpus.
