We found 32 issues in Thebrick's checkout, a modelled 13.5–40.9% of conversions.

The problem

When the checkout form has an error, the store clears out information the shopper already typed correctly.

Why it matters

A shopper who typed their address once and lost it to a form error frequently will not type it twice. This is a critical-severity leak at the very end of the funnel, where every lost buyer was seconds from paying.

The problem

The product price is not visible above the fold on desktop or on mobile. Shoppers have to scroll to find out what the product costs.

Why it matters

Price is the single strongest predictor of whether a shopper stays or bounces. If they can't see it in the first second, they're gone. This is the highest-impact fix on any product page.

The problem

The Add-to-Cart button is not visible above the fold on mobile. Shoppers have to scroll to find how to buy.

Why it matters

On mobile especially, buyers scan the top of the page and decide within seconds. If the primary purchase button isn't in that first view, many will leave before scrolling.

What to do

Add a persistent 'Add to Cart' button (e.g., red to match the Brick's branding) directly below the $549.98 price and financing text, or make it sticky at the bottom of the viewport so it doesn't require scrolling past the price/financing block to purchase.

The problem

The product page shows no star rating or review summary above the fold. Shoppers have to scroll to find social proof.

Why it matters

Ratings are the fastest trust signal on a product page. A shopper who lands and doesn't see any social proof in the first view assumes it's a low-quality product or a new store.

What to do

Since there are no reviews yet, replace the plain text 'Be The First To Review!' link with a more visually prominent empty-star rating widget (e.g. 5 outlined stars) right below the product title so shoppers immediately see the review affordance instead of a small red text link.

The problem

There's no returns or exchange policy communicated on the product page itself. Shoppers have to hunt the footer or FAQ to find it.

Why it matters

"What if I don't like it?" is the last question in every purchase. If the answer isn't obvious, hesitation kills conversion, especially for higher-price items and apparel.

What to do

Add a short returns statement (e.g. 'Free 30-day returns' or link to 'Returns & Exchanges' policy) directly under the ADD TO CART button in the red banner area, similar to how 'Special Offers' and 'View In Showroom' are displayed, so shoppers don't have to scroll to the footer to find it.

The problem

The cart has no shipping estimator; shoppers can't preview shipping costs without starting checkout.

Why it matters

Unknown shipping costs are the single biggest cause of cart abandonment. An estimator answers the question before it becomes a reason to leave.

The problem

The cart doesn't offer any express wallet button (Apple Pay, Google Pay, Shop Pay, PayPal Express).

Why it matters

Express wallets skip 60-80% of the checkout form. Shop Pay alone lifts checkout completion by ~1.7x. On mobile especially, one tap vs six form fields is the biggest single conversion lever left in ecommerce.

What to do

Add branded express wallet buttons (e.g., PayPal's yellow/blue button, Apple Pay black button, Shop Pay purple button) directly below or above the pink 'Start Secure Checkout' button in the Order Summary panel so customers can skip form entry.

The problem

The checkout has more than 8 form fields. Industry-best checkouts collect 6-8 fields; industry-average is 11.3.

Why it matters

Every extra field drops conversion by roughly 2%. Fields cost you money in a direct, measurable way. A checkout with 13 fields loses ~10% of buyers compared to one with 8.

The problem

The checkout has no address autocomplete (Google Places, Loqate, SmartyStreets, or similar). Shoppers type every line of their address manually.

Why it matters

Address autocomplete cuts address-entry time roughly in half on mobile and drops delivery-failure rates from typos. It also feels premium, buyers notice.

The problem

The checkout page does not show when the order will arrive. Buyers commit to buying without knowing the delivery date.

Why it matters

Delivery timing is often the deciding factor between two stores. If your competitor tells the buyer "arrives Tuesday" and you say nothing, you lose. Especially for gifts.

The problem

The checkout has no signals declaring it can be driven by AI agents. No ACP or UCP meta tags, no /.well-known/agentic-commerce endpoint, no Stripe ACP integration.

Why it matters

OpenAI's Agentic Commerce Protocol (ACP) and Google's Universal Commerce Protocol (UCP) are the emerging standards for agent-driven checkout. Stores that declare readiness get preferential routing from ChatGPT and Google AI. This is 2026's biggest new distribution channel.

The problem

An aggressive popup (newsletter, discount, chat prompt) covers this product page shortly after it loads. Cookie banners don't count; this is the newsletter-style overlay.

Why it matters

Popups on first visit interrupt intent. First-time shoppers are still evaluating; a modal that blocks the price or ATC is a fast way to lose them.

What to do

The 'Chat Now' promotional bubble (red button with 'BIGGEST sale of the year—Tent Sale' text) overlaps the 'Pickup at Distribution Centre' line; shrink it to a small floating icon in the bottom-right corner or add a close (X) button so it doesn't cover shipping/pickup details.

The problem

The main content of the product page takes longer than 2.5 seconds to appear ("Largest Contentful Paint" is slow).

Why it matters

Every extra second of load time drops conversion by ~7% (Google, 2024). 2.5s is Google's threshold for a good experience. Above 4s is considered poor and hurts search rankings too.

The problem

On this long product page, the Add-to-Cart button disappears once the shopper scrolls down. There is no sticky bar that keeps it reachable.

Why it matters

Shoppers scroll deep into reviews and details, decide to buy, and then have to scroll all the way back up. Every extra scroll is a chance to get distracted and leave.

The problem

When a shopper selects a variant (size, color, style, or edition), the selected state isn't clearly indicated with both a visual highlight AND a text label.

Why it matters

Ambiguity here causes wrong-variant orders. The shopper thought they picked Large, actually picked Medium, and it costs you a return plus a lost repeat customer.

The problem

The product gallery only shows the product isolated on a white background. No lifestyle, in-use, or scale reference images.

Why it matters

White-background photos are neutral but not persuasive. Lifestyle images (worn, used, in a real setting) lift conversion 30-50% and cut returns because buyers understand the product better.

What to do

Add at least one lifestyle image to the thumbnail strip (e.g., the speaker at a poolside party, backyard gathering, or being carried by its handle) to show scale and real-world use, replacing one of the redundant white-background angle shots like the top-view or handle close-up currently in slots 4-8.

The problem

The product page does not have a Q&A section or a real specifications table. Shoppers cannot answer their own questions before buying.

Why it matters

Considered purchases (electronics, appliances, tools, tech gear) live and die on the details page. When shoppers cannot find dimensions, materials, compatibility, or answers to obvious questions, they leave to research on Amazon or a competitor and often buy there instead.

The problem

The product description is one big block of text with no headings, bullet points, or sections. Shoppers can't scan it.

Why it matters

Nobody reads walls of text online. If the description isn't scannable, the buyer misses the key features and either bounces or buys the wrong thing and returns it.

What to do

The Product Description under the JBL PartyBox 130 heading is a single unbroken paragraph mixing features (bass, lightshow, splashproof), battery life, and connectivity; break it into bullet points (e.g. 'Up to 15 hours playtime', 'IPX4 splashproof', 'Karaoke/guitar/TV inputs', 'Pairs with compatible speakers') similar to how Specifications and Warranty are already separated into their own collaps

The problem

The cart only offers a "Remove" action. There is no "Save for later" or "Move to wishlist" option to hold the item without buying today.

Why it matters

A shopper who is not ready to buy today but likes an item will either remove it (and forget) or leave the tab open (and forget). Either way you lose the sale. A save-for-later button captures that intent.

The problem

The checkout doesn't show which step the buyer is on or how many steps remain. It feels like an infinite form.

Why it matters

Not knowing how long a task will take is one of the strongest predictors of abandonment. A visible "Step 2 of 3" gives buyers the confidence to push through the next 30 seconds of typing.

What to do

Add a horizontal step tracker above the 'Contact' section (e.g., 'Information > Shipping > Payment') with the current step 'Information' bolded or highlighted in The Brick's red brand color, similar to how 'Delivery' is highlighted in the Delivery/Pickup toggle.

The problem

The store logo in the checkout header links straight back to the homepage.

Why it matters

A stray click on the logo dumps the buyer out of checkout, and on some stores it also loses the form data. Small leak, easy fix.

The problem

The checkout uses separate First Name and Last Name fields instead of a single Full Name field.

Why it matters

Two fields cost two taps and two keyboard focuses on mobile. Baymard research shows a single Full Name field measurably lifts checkout completion, especially on phones.

The problem

Some input fields use `type="text"` when they should use `type="email"`, `type="tel"`, or `inputmode="numeric"`. Mobile keyboards do not adapt.

Why it matters

The wrong keyboard is a small papercut on every entry. Type an email on a phone with a QWERTY (no @ key) or a phone number without the number pad, and completion drops.

The problem

Personal-info fields are missing correct `autocomplete` attributes, or one is set to `autocomplete="off"`. Password managers and browser autofill do not work smoothly.

Why it matters

WCAG 2.2 requires autocomplete on personal-info fields for accessibility. Beyond compliance, correct autocomplete makes checkout a 2-tap experience for returning buyers, huge for mobile conversion.

The problem

The checkout does not offer a "Same as shipping" checkbox for the billing address, with the box checked by default. Buyers have to type their address twice. (This rule only applies to physical-product stores.)

Why it matters

For most orders, billing and shipping addresses are the same. Making the buyer re-enter their address is duplicate work and a common source of typos.

The problem

The phone number field is required with no explanation why. Buyers who value their privacy hesitate or abandon.

Why it matters

"Why does a t-shirt store need my phone number?" is a real objection. Without a rationale, some shoppers will not give it and will leave.

The problem

The payment step doesn't show any trust or security signals near the payment fields (padlock icon, "Secure checkout", PCI badge, Verified by Visa).

Why it matters

Buyers are at their most anxious when typing card numbers. A visible security signal near the field removes that anxiety and lifts conversion.

What to do

Add a small lock icon with 'Secure Checkout' text next to the 'Contact' header (around the Sign in link at top) and repeat it above the Total in the order summary panel so trust cues are visible before and during payment entry.

The problem

There's no visible way to reach help from the checkout page: no phone number, no chat widget, no "Need help?" link.

Why it matters

When something goes wrong mid-checkout (a declined card, a missing address field), a visible help option is the difference between recovery and abandonment.

What to do

Add a 'Need help?' link or support phone number near the top header bar next to The Brick logo, or introduce a small chat bubble icon in the bottom-right corner so shoppers encountering the cart authentication error can get immediate assistance.

The problem

The card-payment form is missing the `autocomplete` attributes mobile browsers need to autofill saved cards.

Why it matters

iOS and Android can autofill a saved card in one tap when the fields are labeled correctly. Without it, the buyer types 16 digits, expiry, and CVV manually, and many abandon.

The problem

The checkout does not declare support for delegated-payment (ACP tokenization). Agents cannot pass a tokenized payment method on the buyer's behalf.

Why it matters

Delegated-payment is the piece that actually lets agents complete a purchase without asking the buyer to type their card. Stripe and PayPal both support this via their ACP modes. Without it, agents can prep the order but hand it back to the buyer to finalize.

The problem

The quantity selector on this product page is either missing on mobile, or too small to tap comfortably.

Why it matters

Fat-finger errors turn quick purchases into frustrating ones. Apple's tap-target guideline is 44px minimum; anything smaller mistaps often on real thumbs.

What to do

Add a quantity stepper (- / input / +) directly above or beside the red 'ADD TO CART' button, using at least 44px tall tap targets consistent with the button's height, so users can adjust quantity before adding the JBL PartyBox to cart.

The problem

When an error message appears, the form visibly jumps, moving fields under the buyer's cursor or thumb.

Why it matters

Layout jumps cause mis-clicks and lose the buyer's place in the form. On mobile they routinely cause wrong-field input.