Ooni
shopify · ooni.com
64
Grade D55 pass12 partial28 fail95 rules
Quantity selector present and easy to use (tap-friendly on mobile)
20 September 2026 · 93% of rulesRead audit
Published audits · real stores, real scores
UX audits of popular online stores, scored 0–100.
Real reports, not demos. Every store here was walked by a real browser, product page to checkout, and judged against the same 115 rules your own audit would use. Rules we could not judge are marked as such rather than guessed at.
115 rules · Baymard · NNG · WCAG 2.2
29 of 40 auditsClear
Thebrick
shopify · thebrick.com
61
Grade D50 pass12 partial30 fail92 rules
Add-to-cart CTA above the fold on mobile
11 September 2026 · 92% of rulesRead audit
Casper
shopify · casper.com
62
Grade D52 pass14 partial30 fail96 rules
Stock/availability state explicit (in stock, low stock, out of stock)
11 September 2026 · 94% of rulesRead audit
Tupperware
shopify · tupperware.com
60
Grade D51 pass11 partial31 fail93 rules
Add-to-cart CTA above the fold on mobile
11 September 2026 · 92% of rulesRead audit
Blackstoneproducts
shopify · blackstoneproducts.com
60
Grade D48 pass14 partial28 fail90 rules
Delivery/arrival date estimate shown
11 September 2026 · 90% of rulesRead audit
Arhaus
shopify · arhaus.com
60
Grade D42 pass16 partial29 fail87 rules
Add-to-cart CTA above the fold on mobile
11 September 2026 · 88% of rulesRead audit
Muji
shopify · muji.us
61
Grade D48 pass15 partial28 fail91 rules
Add-to-cart CTA above the fold on mobile
11 September 2026 · 91% of rulesRead audit
Barnesandnoble
shopify · barnesandnoble.com
61
Grade D46 pass12 partial33 fail91 rules
Add-to-cart CTA above the fold on mobile
11 September 2026 · 91% of rulesRead audit
Keenfootwear
shopify · keenfootwear.com
56
Grade D45 pass9 partial39 fail93 rules
Add-to-cart CTA above the fold on mobile
9 September 2026 · 93% of rulesRead audit
Benetton
shopify · benetton.com
58
Grade D43 pass13 partial31 fail87 rules
Sticky add-to-cart on long product pages
9 September 2026 · 85% of rulesRead audit
Davidsbridal
shopify · davidsbridal.com
58
Grade D42 pass18 partial33 fail93 rules
Add-to-cart CTA above the fold on mobile
8 September 2026 · 93% of rulesRead audit
Everlane
shopify · everlane.com
62
Grade D45 pass9 partial29 fail83 rules
Add-to-cart CTA above the fold on mobile
8 September 2026 · 84% of rulesRead audit
Verabradley
shopify · verabradley.com
58
Grade D49 pass13 partial32 fail94 rules
Quantity selector present and easy to use (tap-friendly on mobile)
8 September 2026 · 92% of rulesRead audit
Boden
shopify · boden.com
64
Grade D53 pass13 partial29 fail95 rules
Add-to-cart CTA above the fold on mobile
8 September 2026 · 94% of rulesRead audit
Toms
shopify · toms.com
52
Grade D41 pass11 partial36 fail88 rules
Add-to-cart CTA above the fold on mobile
8 September 2026 · 85% of rulesRead audit
Reebok
shopify · reebok.com
58
Grade D40 pass17 partial29 fail86 rules
Add-to-cart CTA above the fold on mobile
8 September 2026 · 84% of rulesRead audit
Gymshark
shopify · gymshark.com
57
Grade D42 pass12 partial37 fail91 rules
Add-to-cart CTA above the fold on mobile
8 September 2026 · 91% of rulesRead audit
Forever21
shopify · forever21.com
57
Grade D44 pass14 partial32 fail90 rules
Add-to-cart CTA above the fold on mobile
8 September 2026 · 91% of rulesRead audit
Eddiebauer
shopify · eddiebauer.com
62
Grade D53 pass14 partial28 fail95 rules
Add-to-cart CTA above the fold on mobile
8 September 2026 · 94% of rulesRead audit
Reebok
shopify · reebok.com
57
Grade D44 pass15 partial35 fail94 rules
Add-to-cart CTA above the fold on mobile
8 September 2026 · 93% of rulesRead audit
Fashionnova
shopify · fashionnova.com
56
Grade D46 pass12 partial34 fail92 rules
Add-to-cart CTA above the fold on mobile
8 September 2026 · 91% of rulesRead audit
Kathmandu
shopify · kathmandu.com.au
63
Grade D51 pass13 partial29 fail93 rules
Add-to-cart CTA above the fold on mobile
8 September 2026 · 91% of rulesRead audit
Timex
shopify · timex.com
54
Grade D41 pass13 partial34 fail88 rules
Add-to-cart CTA above the fold on mobile
8 September 2026 · 89% of rulesRead audit
Fashionphile
shopify · fashionphile.com
63
Grade D49 pass13 partial28 fail90 rules
Sticky add-to-cart on long product pages
8 September 2026 · 89% of rulesRead audit
Zulily
shopify · zulily.com
61
Grade D47 pass13 partial31 fail91 rules
Add-to-cart CTA above the fold on mobile
8 September 2026 · 92% of rulesRead audit
Brewdog
shopify · brewdog.com
56
Grade D45 pass8 partial37 fail90 rules
Add-to-cart CTA above the fold on mobile
8 September 2026 · 90% of rulesRead audit
Toysrus
shopify · toysrus.com
57
Grade D45 pass15 partial31 fail91 rules
Add-to-cart CTA above the fold on mobile
8 September 2026 · 91% of rulesRead audit
Tentree
shopify · tentree.com
58
Grade D47 pass11 partial34 fail92 rules
Sticky add-to-cart on long product pages
18 August 2026 · 93% of rulesRead audit
Iliabeauty
shopify · iliabeauty.com
62
Grade D50 pass9 partial30 fail89 rules
Add-to-cart CTA above the fold on mobile
22 August 2026 · 91% of rulesRead audit
How these scores are made
The same automated audit, run the same way, on every store. No store paid to be here, and none reviewed its report before publication.
115
Research-backed rules
Drawn from Baymard Institute, Nielsen Norman Group and WCAG 2.2. Every finding cites its source.
~2 min
A real browser walk
Product page, cart, checkout: captured live, not scraped. What we scored is what a shopper saw.
0–100
One comparable score
Weighted by conversion impact, so the number moves when revenue is actually at risk.
?
Unknowns stay unknown
Rules we could not capture are marked not assessable and dropped from the score, never guessed at.
See your own store on this list.
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