Published audits · real stores, real scores
UX audits of popular online stores, scored 0–100.
Real reports, not demos. Every store here was walked by a real browser, product page to checkout, and judged against the same 115 rules your own audit would use. Rules we could not judge are marked as such rather than guessed at.
115 rules · Baymard · NNG · WCAG 2.2
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How these scores are made
The same automated audit, run the same way, on every store. No store paid to be here, and none reviewed its report before publication.
Research-backed rules
Drawn from Baymard Institute, Nielsen Norman Group and WCAG 2.2. Every finding cites its source.
A real browser walk
Product page, cart, checkout: captured live, not scraped. What we scored is what a shopper saw.
One comparable score
Weighted by conversion impact, so the number moves when revenue is actually at risk.
Unknowns stay unknown
Rules we could not capture are marked not assessable and dropped from the score, never guessed at.
See your own store on this list.
Run a free audit on your store. Your report is private by default, and yours alone to publish if you ever want to show it off.