Year ranking · 20261 edition averaged
The 100 best checkouts, the stores that make paying easy in 2026
Reebok leads with 63/100; Asautoparts scores lowest at 39. Median: 52.5, grade D. Most common failure: Add-to-cart CTA above the fold on mobile (35% of the listed stores). 2026, n=100, every store audited against the same rulebook.
100 stores, one square each
163
A · 0B · 0C · 6D · 80F · 14
Median checkout52.5grade D
Best63Reebok
Lowest39Asautoparts
At grade C or better6/1006% of the list
Stores audited14739 published
Where the 100 stores land
One bar per point, 39 to 63. 80 stores sit inside grade D.
median 52.5
The podium
The three highest checkout scores of the yearRank 1Grade C
63checkout
Reebok
reebok.com · shopify
Overall score58
Biggest failure · Add-to-cart CTA above the fold on mobile
Rank 2Grade C
61checkout
Pasantearabia
pasantearabia.shop · shopify
Overall score61
Biggest failure · Add-to-cart CTA above the fold on mobile
Rank 3Grade C
60checkout
Colourpop
colourpop.com · shopify
Overall score65
Biggest failure · Delivery/arrival date estimate shown
All 100 ranked stores
Rank · checkout · grade · biggest failure. 36 of 100 rows open a published audit; the rest are our own runs and are marked private.Showing 100 of 100
| Rank | Store | Checkout | Grade | Biggest failure | Audit |
|---|---|---|---|---|---|
| 1 | Reebok reebok.com · shopify | 63 | Grade C | high Add-to-cart CTA above the fold on mobile | Audit → |
| 2 | Pasantearabia pasantearabia.shop · shopify | 61 | Grade C | high Add-to-cart CTA above the fold on mobile | Private |
| 3 | Colourpop colourpop.com · shopify | 60 | Grade C | high Delivery/arrival date estimate shown | Private |
| 4 | Sub11 sub11.io · shopify | 60 | Grade C | critical Shipping cost or estimate discoverable from PDP | Private |
| 5 | Ghaidaprive ghaidaprive.com · shopify | 60 | Grade C | high Add-to-cart CTA above the fold on mobile | Private |
| 6 | Fashionnova fashionnova.com · shopify | 60 | Grade C | critical Shipping cost or estimate discoverable from PDP | Audit → |
| 7 | Courtssport courtssport.com · shopify | 59 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 8 | Watchcraze watchcraze.com.au · shopify | 59 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 9 | Royalzonestore royalzonestore.com · shopify | 59 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 10 | Zulily zulily.com · shopify | 59 | Grade D | high Add-to-cart CTA above the fold on mobile | Audit → |
| 11 | Brooklinen brooklinen.com · shopify | 59 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 12 | Citstores citstores.com · shopify | 58 | Grade D | high Add-to-cart CTA above the fold on mobile | Audit → |
| 13 | Thespacecollective thespacecollective.com · magento | 58 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 14 | Coalandcanary coalandcanary.com · wix | 58 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 15 | Deadseatreasures deadseatreasures.com · shopify | 57 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 16 | Ooni ooni.com · shopify | 57 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 17 | Danibydk danibydk.com · shopify | 57 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 18 | Rothys rothys.com · shopify | 57 | Grade D | critical Errors preserve entered data (never clear the form on error) | Private |
| 19 | Arhaus arhaus.com · shopify | 57 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 20 | Copperandbrass copperandbrass.net · shopify | 57 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 21 | Tupperware tupperware.com · shopify | 57 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 22 | Muji muji.us · shopify | 56 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 23 | Vivietmargot vivietmargot.com · wix | 56 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 24 | Landyachtz landyachtz.com · woocommerce | 55 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 25 | Leatherman leatherman.com · shopify | 55 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 26 | Mejuri mejuri.com · shopify | 55 | Grade D | high Add-to-cart CTA above the fold on mobile | Audit → |
| 27 | Shopaleena shopaleena.com · shopify | 55 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 28 | Allbirds allbirds.com · shopify | 55 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 29 | Alrugaibfurniture alrugaibfurniture.com · shopify | 55 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 30 | Casper casper.com · shopify | 55 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 31 | Eddiebauer eddiebauer.com · shopify | 55 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 32 | Iliabeauty iliabeauty.com · shopify | 55 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 33 | Barnesandnoble barnesandnoble.com · shopify | 55 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 34 | Blackstoneproducts blackstoneproducts.com · shopify | 55 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 35 | Radleylondon radleylondon.com · shopify | 55 | Grade D | critical Errors preserve entered data (never clear the form on error) | Private |
| 36 | Meowmeowtweet meowmeowtweet.com · shopify | 55 | Grade D | critical Errors preserve entered data (never clear the form on error) | Private |
| 37 | Gaystheword gaystheword.co.uk · wix | 55 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 38 | Timex timex.com · shopify | 55 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 39 | Bentibrand bentibrand.com · woocommerce | 54 | Grade D | high Reviews present with summary rating visible above fold | Audit → |
| 40 | Littleastronaut littleastronaut.in · wix | 54 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 41 | Themes themes.woocommerce.com · woocommerce | 53 | Grade D | critical Full total including shipping and tax visible before payment entry | Private |
| 42 | Boden boden.com · shopify | 53 | Grade D | high Add-to-cart CTA above the fold on mobile | Audit → |
| 43 | Alsamah alsamah.com · shopify | 53 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 44 | Kathmandu kathmandu.com.au · shopify | 53 | Grade D | high Add-to-cart CTA above the fold on mobile | Audit → |
| 45 | Everlane everlane.com · shopify | 53 | Grade D | high Add-to-cart CTA above the fold on mobile | Audit → |
| 46 | Say Again say-again.aero · shopify | 53 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 47 | Nutribullet nutribullet.com · sfcc | 53 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 48 | Finefrenchie finefrenchie.com · wix | 53 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 49 | Authenticpiecesjo authenticpiecesjo.com · woocommerce | 53 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 50 | Thespicesuite thespicesuite.com · wix | 53 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 51 | Singer singer.com · shopify | 52 | Grade D | critical Errors preserve entered data (never clear the form on error) | Private |
| 52 | Thebrick thebrick.com · shopify | 52 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 53 | Woolcouturecompany woolcouturecompany.com · shopify | 52 | Grade D | high Shipping estimator (ZIP/country) available in cart | Private |
| 54 | Taylorstitch taylorstitch.com · shopify | 52 | Grade D | critical Errors preserve entered data (never clear the form on error) | Private |
| 55 | Tentree tentree.com · shopify | 52 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 56 | Toysrus toysrus.com · shopify | 52 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 57 | Bombas bombas.com · shopify | 52 | Grade D | critical Errors preserve entered data (never clear the form on error) | Private |
| 58 | Brewdog brewdog.com · shopify | 52 | Grade D | high Add-to-cart CTA above the fold on mobile | Audit → |
| 59 | Keenfootwear keenfootwear.com · shopify | 52 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 60 | Deathwishcoffee deathwishcoffee.com · shopify | 52 | Grade D | critical Errors preserve entered data (never clear the form on error) | Private |
| 61 | Davidsbridal davidsbridal.com · shopify | 51 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 62 | Forever21 forever21.com · shopify | 51 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 63 | Fashionphile fashionphile.com · shopify | 50 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 64 | Aovup aovup.com · woocommerce | 50 | Grade D | high Tax shown or clearly labeled as calculated at checkout | Private |
| 65 | Verabradley verabradley.com · shopify | 50 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 66 | Gymshark gymshark.com · shopify | 50 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 67 | 5mara 5mara.net · woocommerce | 50 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 68 | Shoeboxjo shoeboxjo.com · shopify | 50 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 69 | Grahamandgreen grahamandgreen.co.uk · magento | 49 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 70 | Benetton benetton.com · shopify | 49 | Grade D | critical Shipping cost or estimate discoverable from PDP | Audit → |
| 71 | Jafarshop jafarshop.com · shopify | 49 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 72 | Laverne laverne.com · Salla | 48 | Grade D | high Delivery/arrival date estimate shown | Audit → |
| 73 | Barefootbuttons barefootbuttons.com · woocommerce | 48 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 74 | Yantra yantra.com.sg · wix | 48 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 75 | Seqaagift seqaagift.com · shopify | 48 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 76 | Computergee computergee.com · custom | 48 | Grade D | critical Cart shows full cost breakdown: items, shipping estimate, tax estimate | Private |
| 77 | Alefredobooks alefredobooks.com · woocommerce | 47 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 78 | Namshi namshi.com · custom | 47 | Grade D | critical Guest checkout offered as first-class option (no account wall) | Private |
| 79 | Enviafloresparadifuntos enviafloresparadifuntos.com · woocommerce | 46 | Grade D | critical Shipping cost or estimate discoverable from PDP | Audit → |
| 80 | Ahmedtariq Lifestyle ahmedtariq-lifestyle.com · salla | 46 | Grade D | critical Guest checkout offered as first-class option (no account wall) | Private |
| 81 | Mustela mustela.com · shopify | 46 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 82 | Sassychic sassychic.co.za · woocommerce | 46 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 83 | Rawabirum rawabirum.com · woocommerce | 46 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 84 | Toms toms.com · shopify | 45 | Grade D | critical Cart shows full cost breakdown: items, shipping estimate, tax estimate | Audit → |
| 85 | Eg eg.shagoof.com · custom | 45 | Grade D | high Delivery/arrival date estimate shown | Private |
| 86 | Beyondental beyondental.com.au · woocommerce | 45 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 87 | Wpfactory wpfactory.com · woocommerce | 44 | Grade F | high Express wallet options (Apple/Google/Shop Pay) present in cart | Audit → |
| 88 | Reefperfumes reefperfumes.com · salla | 44 | Grade F | high Delivery/arrival date estimate shown | Private |
| 89 | Arabianoud arabianoud.com · salla | 44 | Grade F | high Delivery/arrival date estimate shown | Private |
| 90 | Feniksforge feniksforge.com · woocommerce | 44 | Grade F | high Add-to-cart CTA above the fold on mobile | Private |
| 91 | Shahanlb shahanlb.com · shopify | 43 | Grade F | critical Shipping cost or estimate discoverable from PDP | Private |
| 92 | Freshwaterjo freshwaterjo.com · woocommerce | 43 | Grade F | critical Shipping cost or estimate discoverable from PDP | Private |
| 93 | Wpswings wpswings.com · woocommerce | 42 | Grade F | high Add-to-cart CTA above the fold on mobile | Audit → |
| 94 | Rituals rituals.com · custom | 42 | Grade F | critical Errors preserve entered data (never clear the form on error) | Private |
| 95 | Gyawun gyawun.com · woocommerce | 41 | Grade F | high Add-to-cart CTA above the fold on mobile | Private |
| 96 | Kyliecosmetics kyliecosmetics.com · shopify | 39 | Grade F | critical Full total including shipping and tax visible before payment entry | Private |
| 97 | Darsonbol darsonbol.com · salla | 39 | Grade F | critical Shipping cost or estimate discoverable from PDP | Private |
| 98 | Cardial cardial.sa · salla | 39 | Grade F | critical Shipping cost or estimate discoverable from PDP | Private |
| 99 | Carghazom carghazom.com · salla | 39 | Grade F | critical Shipping cost or estimate discoverable from PDP | Private |
| 100 | Asautoparts asautoparts.com · woocommerce | 39 | Grade F | high Add-to-cart CTA above the fold on mobile | Private |
2
C
61
Add-to-cart CTA above the fold on mobilePrivate
3
C
60
Delivery/arrival date estimate shownPrivate
4
C
60
Shipping cost or estimate discoverable from PDPPrivate
5
C
60
Add-to-cart CTA above the fold on mobilePrivate
7
D
59
Add-to-cart CTA above the fold on mobilePrivate
8
D
59
Add-to-cart CTA above the fold on mobilePrivate
9
D
59
Add-to-cart CTA above the fold on mobilePrivate
11
D
59
Add-to-cart CTA above the fold on mobilePrivate
13
D
58
Add-to-cart CTA above the fold on mobilePrivate
14
D
58
Add-to-cart CTA above the fold on mobilePrivate
15
D
57
Add-to-cart CTA above the fold on mobilePrivate
17
D
57
Add-to-cart CTA above the fold on mobilePrivate
18
D
57
Errors preserve entered data (never clear the form on error)Private
20
D
57
Add-to-cart CTA above the fold on mobilePrivate
23
D
56
Shipping cost or estimate discoverable from PDPPrivate
24
D
55
Add-to-cart CTA above the fold on mobilePrivate
27
D
55
Add-to-cart CTA above the fold on mobilePrivate
28
D
55
Add-to-cart CTA above the fold on mobilePrivate
29
D
55
Add-to-cart CTA above the fold on mobilePrivate
35
D
55
Errors preserve entered data (never clear the form on error)Private
36
D
55
Errors preserve entered data (never clear the form on error)Private
37
D
55
Add-to-cart CTA above the fold on mobilePrivate
40
D
54
Add-to-cart CTA above the fold on mobilePrivate
41
D
53
Full total including shipping and tax visible before payment entryPrivate
43
D
53
Add-to-cart CTA above the fold on mobilePrivate
46
D
53
Add-to-cart CTA above the fold on mobilePrivate
47
D
53
Shipping cost or estimate discoverable from PDPPrivate
48
D
53
Add-to-cart CTA above the fold on mobilePrivate
49
D
53
Shipping cost or estimate discoverable from PDPPrivate
50
D
53
Shipping cost or estimate discoverable from PDPPrivate
51
D
52
Errors preserve entered data (never clear the form on error)Private
53
D
52
Shipping estimator (ZIP/country) available in cartPrivate
54
D
52
Errors preserve entered data (never clear the form on error)Private
57
D
52
Errors preserve entered data (never clear the form on error)Private
60
D
52
Errors preserve entered data (never clear the form on error)Private
64
D
50
Tax shown or clearly labeled as calculated at checkoutPrivate
67
D
50
Shipping cost or estimate discoverable from PDPPrivate
68
D
50
Shipping cost or estimate discoverable from PDPPrivate
69
D
49
Add-to-cart CTA above the fold on mobilePrivate
71
D
49
Shipping cost or estimate discoverable from PDPPrivate
73
D
48
Add-to-cart CTA above the fold on mobilePrivate
74
D
48
Shipping cost or estimate discoverable from PDPPrivate
75
D
48
Shipping cost or estimate discoverable from PDPPrivate
76
D
48
Cart shows full cost breakdown: items, shipping estimate, tax estimatePrivate
77
D
47
Shipping cost or estimate discoverable from PDPPrivate
78
D
47
Guest checkout offered as first-class option (no account wall)Private
80
D
46
Guest checkout offered as first-class option (no account wall)Private
81
D
46
Shipping cost or estimate discoverable from PDPPrivate
82
D
46
Add-to-cart CTA above the fold on mobilePrivate
83
D
46
Shipping cost or estimate discoverable from PDPPrivate
85
D
45
Delivery/arrival date estimate shownPrivate
86
D
45
Shipping cost or estimate discoverable from PDPPrivate
88
F
44
Delivery/arrival date estimate shownPrivate
89
F
44
Delivery/arrival date estimate shownPrivate
90
F
44
Add-to-cart CTA above the fold on mobilePrivate
91
F
43
Shipping cost or estimate discoverable from PDPPrivate
92
F
43
Shipping cost or estimate discoverable from PDPPrivate
94
F
42
Errors preserve entered data (never clear the form on error)Private
95
F
41
Add-to-cart CTA above the fold on mobilePrivate
96
F
39
Full total including shipping and tax visible before payment entryPrivate
97
F
39
Shipping cost or estimate discoverable from PDPPrivate
98
F
39
Shipping cost or estimate discoverable from PDPPrivate
99
F
39
Shipping cost or estimate discoverable from PDPPrivate
100
F
39
Add-to-cart CTA above the fold on mobilePrivate
Download the dataset (CSV)Audit my store →Ranked on the share of checkout rules the store passes: the guest path, shipping cost shown before payment, and how few steps stand between a full cart and a paid order. Corpus read 2026-09-24, n=100, averaged over 1 quarterly edition. Methodology
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Which stores are in this ranking?
Every store we have a complete audit for and are free to name: 147 right now, of which 39 have a published report you can open. The rest are our own runs, listed with their score and marked private. A customer's audit is never listed unless they agreed to have it published. Nobody can pay to join the list or to leave it.
How is the year ranking worked out?
A store's year position is the average of the scores it was published with across this year's quarterly editions, 1 so far. One strong quarter cannot buy a year rank and one weak quarter cannot destroy one. Nothing is recalculated backwards: a quarter that was never published is simply not in the average.
What does a checkout of 52.5 mean?
Grade bands are fixed: A from 85, B from 75, C from 60, D from 45, and F below that. Every score on this page comes from the same rules, run the same way, so two stores here are directly comparable.