Year ranking · 20261 edition averaged
The top 100 stores, ranked by shopping experience in 2026
Wpfactory leads with 70/100; Softproof scores lowest at 48. Median: 58, grade D. Most common failure: Add-to-cart CTA above the fold on mobile (34% of the listed stores). 2026, n=100, every store audited against the same rulebook.
100 stores, one square each
170
A · 0B · 0C · 45D · 55F · 0
Median score58grade D
Best70Wpfactory
Lowest48Softproof
At grade C or better45/10045% of the list
Stores audited14739 published
Where the 100 stores land
One bar per point, 48 to 70. 55 stores sit inside grade D.
median 58
The podium
The three highest score scores of the yearRank 1Grade C
70score
Wpfactory
wpfactory.com · woocommerce
Overall score70
Biggest failure · Express wallet options (Apple/Google/Shop Pay) present in cart
Rank 2Grade C
68score
Deadseatreasures
deadseatreasures.com · shopify
Overall score68
Biggest failure · Add-to-cart CTA above the fold on mobile
Rank 3Grade C
66score
Bentibrand
bentibrand.com · woocommerce
Overall score66
Biggest failure · Reviews present with summary rating visible above fold
All 100 ranked stores
Rank · score · grade · biggest failure. 37 of 100 rows open a published audit; the rest are our own runs and are marked private.Showing 100 of 100
| Rank | Store | Score | Grade | Biggest failure | Audit |
|---|---|---|---|---|---|
| 1 | Wpfactory wpfactory.com · woocommerce | 70 | Grade C | high Express wallet options (Apple/Google/Shop Pay) present in cart | Audit → |
| 2 | Deadseatreasures deadseatreasures.com · shopify | 68 | Grade C | high Add-to-cart CTA above the fold on mobile | Private |
| 3 | Bentibrand bentibrand.com · woocommerce | 66 | Grade C | high Reviews present with summary rating visible above fold | Audit → |
| 4 | Themes themes.woocommerce.com · woocommerce | 66 | Grade C | critical Full total including shipping and tax visible before payment entry | Private |
| 5 | Citstores citstores.com · shopify | 65 | Grade C | high Add-to-cart CTA above the fold on mobile | Audit → |
| 6 | Colourpop colourpop.com · shopify | 65 | Grade C | high Delivery/arrival date estimate shown | Private |
| 7 | Landyachtz landyachtz.com · woocommerce | 65 | Grade C | high Add-to-cart CTA above the fold on mobile | Private |
| 8 | Leatherman leatherman.com · shopify | 65 | Grade C | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 9 | Mejuri mejuri.com · shopify | 65 | Grade C | high Add-to-cart CTA above the fold on mobile | Audit → |
| 10 | Shopaleena shopaleena.com · shopify | 65 | Grade C | high Add-to-cart CTA above the fold on mobile | Private |
| 11 | Boden boden.com · shopify | 64 | Grade C | high Add-to-cart CTA above the fold on mobile | Audit → |
| 12 | Ooni ooni.com · shopify | 64 | Grade C | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 13 | Sub11 sub11.io · shopify | 64 | Grade C | critical Shipping cost or estimate discoverable from PDP | Private |
| 14 | Alsamah alsamah.com · shopify | 63 | Grade C | high Add-to-cart CTA above the fold on mobile | Private |
| 15 | Danibydk danibydk.com · shopify | 63 | Grade C | high Add-to-cart CTA above the fold on mobile | Private |
| 16 | Fashionphile fashionphile.com · shopify | 63 | Grade C | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 17 | Kathmandu kathmandu.com.au · shopify | 63 | Grade C | high Add-to-cart CTA above the fold on mobile | Audit → |
| 18 | Rothys rothys.com · shopify | 63 | Grade C | critical Errors preserve entered data (never clear the form on error) | Private |
| 19 | Allbirds allbirds.com · shopify | 62 | Grade C | high Add-to-cart CTA above the fold on mobile | Private |
| 20 | Alrugaibfurniture alrugaibfurniture.com · shopify | 62 | Grade C | high Add-to-cart CTA above the fold on mobile | Private |
| 21 | Casper casper.com · shopify | 62 | Grade C | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 22 | Courtssport courtssport.com · shopify | 62 | Grade C | high Add-to-cart CTA above the fold on mobile | Private |
| 23 | Eddiebauer eddiebauer.com · shopify | 62 | Grade C | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 24 | Everlane everlane.com · shopify | 62 | Grade C | high Add-to-cart CTA above the fold on mobile | Audit → |
| 25 | Grahamandgreen grahamandgreen.co.uk · magento | 62 | Grade C | high Add-to-cart CTA above the fold on mobile | Private |
| 26 | Iliabeauty iliabeauty.com · shopify | 62 | Grade C | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 27 | Singer singer.com · shopify | 62 | Grade C | critical Errors preserve entered data (never clear the form on error) | Private |
| 28 | Watchcraze watchcraze.com.au · shopify | 62 | Grade C | high Add-to-cart CTA above the fold on mobile | Private |
| 29 | Barnesandnoble barnesandnoble.com · shopify | 61 | Grade C | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 30 | Littleastronaut littleastronaut.in · wix | 61 | Grade C | high Add-to-cart CTA above the fold on mobile | Private |
| 31 | Muji muji.us · shopify | 61 | Grade C | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 32 | Pasantearabia pasantearabia.shop · shopify | 61 | Grade C | high Add-to-cart CTA above the fold on mobile | Private |
| 33 | Royalzonestore royalzonestore.com · shopify | 61 | Grade C | high Add-to-cart CTA above the fold on mobile | Private |
| 34 | Say Again say-again.aero · shopify | 61 | Grade C | high Add-to-cart CTA above the fold on mobile | Private |
| 35 | Thebrick thebrick.com · shopify | 61 | Grade C | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 36 | Woolcouturecompany woolcouturecompany.com · shopify | 61 | Grade C | high Shipping estimator (ZIP/country) available in cart | Private |
| 37 | Zulily zulily.com · shopify | 61 | Grade C | high Add-to-cart CTA above the fold on mobile | Audit → |
| 38 | Aovup aovup.com · woocommerce | 60 | Grade C | high Tax shown or clearly labeled as calculated at checkout | Private |
| 39 | Arhaus arhaus.com · shopify | 60 | Grade C | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 40 | Blackstoneproducts blackstoneproducts.com · shopify | 60 | Grade C | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 41 | Copperandbrass copperandbrass.net · shopify | 60 | Grade C | high Add-to-cart CTA above the fold on mobile | Private |
| 42 | Ghaidaprive ghaidaprive.com · shopify | 60 | Grade C | high Add-to-cart CTA above the fold on mobile | Private |
| 43 | Laverne laverne.com · Salla | 60 | Grade C | high Delivery/arrival date estimate shown | Audit → |
| 44 | Taylorstitch taylorstitch.com · shopify | 60 | Grade C | critical Errors preserve entered data (never clear the form on error) | Private |
| 45 | Tupperware tupperware.com · shopify | 60 | Grade C | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 46 | Radleylondon radleylondon.com · shopify | 59 | Grade D | critical Errors preserve entered data (never clear the form on error) | Private |
| 47 | Reefperfumes reefperfumes.com · salla | 59 | Grade D | high Delivery/arrival date estimate shown | Private |
| 48 | Thespacecollective thespacecollective.com · magento | 59 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 49 | Benetton benetton.com · shopify | 58 | Grade D | critical Shipping cost or estimate discoverable from PDP | Audit → |
| 50 | Coalandcanary coalandcanary.com · wix | 58 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 51 | Davidsbridal davidsbridal.com · shopify | 58 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 52 | Nutribullet nutribullet.com · sfcc | 58 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 53 | Reebok reebok.com · shopify | 58 | Grade D | high Add-to-cart CTA above the fold on mobile | Audit → |
| 54 | Tentree tentree.com · shopify | 58 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 55 | Verabradley verabradley.com · shopify | 58 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 56 | Forever21 forever21.com · shopify | 57 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 57 | Gymshark gymshark.com · shopify | 57 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 58 | Toysrus toysrus.com · shopify | 57 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 59 | Wpswings wpswings.com · woocommerce | 57 | Grade D | high Add-to-cart CTA above the fold on mobile | Audit → |
| 60 | Arabianoud arabianoud.com · salla | 56 | Grade D | high Delivery/arrival date estimate shown | Private |
| 61 | Barefootbuttons barefootbuttons.com · woocommerce | 56 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 62 | Bombas bombas.com · shopify | 56 | Grade D | critical Errors preserve entered data (never clear the form on error) | Private |
| 63 | Brewdog brewdog.com · shopify | 56 | Grade D | high Add-to-cart CTA above the fold on mobile | Audit → |
| 64 | Brooklinen brooklinen.com · shopify | 56 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 65 | Enviafloresparadifuntos enviafloresparadifuntos.com · woocommerce | 56 | Grade D | critical Shipping cost or estimate discoverable from PDP | Audit → |
| 66 | Fashionnova fashionnova.com · shopify | 56 | Grade D | critical Shipping cost or estimate discoverable from PDP | Audit → |
| 67 | Keenfootwear keenfootwear.com · shopify | 56 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 68 | Rituals rituals.com · custom | 56 | Grade D | critical Errors preserve entered data (never clear the form on error) | Private |
| 69 | Vivietmargot vivietmargot.com · wix | 56 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 70 | Ahmedtariq Lifestyle ahmedtariq-lifestyle.com · salla | 55 | Grade D | critical Guest checkout offered as first-class option (no account wall) | Private |
| 71 | Finefrenchie finefrenchie.com · wix | 55 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 72 | Meowmeowtweet meowmeowtweet.com · shopify | 55 | Grade D | critical Errors preserve entered data (never clear the form on error) | Private |
| 73 | Gaystheword gaystheword.co.uk · wix | 54 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 74 | Gyawun gyawun.com · woocommerce | 54 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 75 | Timex timex.com · shopify | 54 | Grade D | critical Errors preserve entered data (never clear the form on error) | Audit → |
| 76 | 5mara 5mara.net · woocommerce | 53 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 77 | Alefredobooks alefredobooks.com · woocommerce | 53 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 78 | Deathwishcoffee deathwishcoffee.com · shopify | 53 | Grade D | critical Errors preserve entered data (never clear the form on error) | Private |
| 79 | Namshi namshi.com · custom | 53 | Grade D | critical Guest checkout offered as first-class option (no account wall) | Private |
| 80 | Archeryworld archeryworld.co.uk · opencart | 52 | Grade D | high Delivery/arrival date estimate shown | Audit → |
| 81 | Authenticpiecesjo authenticpiecesjo.com · woocommerce | 52 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 82 | Kyliecosmetics kyliecosmetics.com · shopify | 52 | Grade D | critical Full total including shipping and tax visible before payment entry | Private |
| 83 | Thespicesuite thespicesuite.com · wix | 52 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 84 | Toms toms.com · shopify | 52 | Grade D | critical Cart shows full cost breakdown: items, shipping estimate, tax estimate | Audit → |
| 85 | Yantra yantra.com.sg · wix | 52 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 86 | Eg eg.shagoof.com · custom | 51 | Grade D | high Delivery/arrival date estimate shown | Private |
| 87 | Mustela mustela.com · shopify | 51 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 88 | Seqaagift seqaagift.com · shopify | 51 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 89 | Sassychic sassychic.co.za · woocommerce | 50 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 90 | Beyondental beyondental.com.au · woocommerce | 49 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 91 | Darsonbol darsonbol.com · salla | 49 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 92 | Jafarshop jafarshop.com · shopify | 49 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 93 | Nalgene nalgene.com · woocommerce | 49 | Grade D | critical Full total including shipping and tax visible before payment entry | Private |
| 94 | Cardial cardial.sa · salla | 48 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 95 | Carghazom carghazom.com · salla | 48 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 96 | Feniksforge feniksforge.com · woocommerce | 48 | Grade D | high Add-to-cart CTA above the fold on mobile | Private |
| 97 | Outletpharmacyonline outletpharmacyonline.sa · salla | 48 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 98 | Shahanlb shahanlb.com · shopify | 48 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 99 | Shoeboxjo shoeboxjo.com · shopify | 48 | Grade D | critical Shipping cost or estimate discoverable from PDP | Private |
| 100 | Softproof softproof.com · woocommerce | 48 | Grade D | critical Full total including shipping and tax visible before payment entry | Private |
2
C
68
Add-to-cart CTA above the fold on mobilePrivate
4
C
66
Full total including shipping and tax visible before payment entryPrivate
6
C
65
Delivery/arrival date estimate shownPrivate
7
C
65
Add-to-cart CTA above the fold on mobilePrivate
10
C
65
Add-to-cart CTA above the fold on mobilePrivate
13
C
64
Shipping cost or estimate discoverable from PDPPrivate
14
C
63
Add-to-cart CTA above the fold on mobilePrivate
15
C
63
Add-to-cart CTA above the fold on mobilePrivate
18
C
63
Errors preserve entered data (never clear the form on error)Private
19
C
62
Add-to-cart CTA above the fold on mobilePrivate
20
C
62
Add-to-cart CTA above the fold on mobilePrivate
22
C
62
Add-to-cart CTA above the fold on mobilePrivate
25
C
62
Add-to-cart CTA above the fold on mobilePrivate
27
C
62
Errors preserve entered data (never clear the form on error)Private
28
C
62
Add-to-cart CTA above the fold on mobilePrivate
30
C
61
Add-to-cart CTA above the fold on mobilePrivate
32
C
61
Add-to-cart CTA above the fold on mobilePrivate
33
C
61
Add-to-cart CTA above the fold on mobilePrivate
34
C
61
Add-to-cart CTA above the fold on mobilePrivate
36
C
61
Shipping estimator (ZIP/country) available in cartPrivate
38
C
60
Tax shown or clearly labeled as calculated at checkoutPrivate
41
C
60
Add-to-cart CTA above the fold on mobilePrivate
42
C
60
Add-to-cart CTA above the fold on mobilePrivate
44
C
60
Errors preserve entered data (never clear the form on error)Private
46
D
59
Errors preserve entered data (never clear the form on error)Private
47
D
59
Delivery/arrival date estimate shownPrivate
48
D
59
Add-to-cart CTA above the fold on mobilePrivate
50
D
58
Add-to-cart CTA above the fold on mobilePrivate
52
D
58
Shipping cost or estimate discoverable from PDPPrivate
60
D
56
Delivery/arrival date estimate shownPrivate
61
D
56
Add-to-cart CTA above the fold on mobilePrivate
62
D
56
Errors preserve entered data (never clear the form on error)Private
64
D
56
Add-to-cart CTA above the fold on mobilePrivate
68
D
56
Errors preserve entered data (never clear the form on error)Private
69
D
56
Shipping cost or estimate discoverable from PDPPrivate
70
D
55
Guest checkout offered as first-class option (no account wall)Private
71
D
55
Add-to-cart CTA above the fold on mobilePrivate
72
D
55
Errors preserve entered data (never clear the form on error)Private
73
D
54
Add-to-cart CTA above the fold on mobilePrivate
74
D
54
Add-to-cart CTA above the fold on mobilePrivate
76
D
53
Shipping cost or estimate discoverable from PDPPrivate
77
D
53
Shipping cost or estimate discoverable from PDPPrivate
78
D
53
Errors preserve entered data (never clear the form on error)Private
79
D
53
Guest checkout offered as first-class option (no account wall)Private
81
D
52
Shipping cost or estimate discoverable from PDPPrivate
82
D
52
Full total including shipping and tax visible before payment entryPrivate
83
D
52
Shipping cost or estimate discoverable from PDPPrivate
85
D
52
Shipping cost or estimate discoverable from PDPPrivate
86
D
51
Delivery/arrival date estimate shownPrivate
87
D
51
Shipping cost or estimate discoverable from PDPPrivate
88
D
51
Shipping cost or estimate discoverable from PDPPrivate
89
D
50
Add-to-cart CTA above the fold on mobilePrivate
90
D
49
Shipping cost or estimate discoverable from PDPPrivate
91
D
49
Shipping cost or estimate discoverable from PDPPrivate
92
D
49
Shipping cost or estimate discoverable from PDPPrivate
93
D
49
Full total including shipping and tax visible before payment entryPrivate
94
D
48
Shipping cost or estimate discoverable from PDPPrivate
95
D
48
Shipping cost or estimate discoverable from PDPPrivate
96
D
48
Add-to-cart CTA above the fold on mobilePrivate
97
D
48
Shipping cost or estimate discoverable from PDPPrivate
98
D
48
Shipping cost or estimate discoverable from PDPPrivate
99
D
48
Shipping cost or estimate discoverable from PDPPrivate
100
D
48
Full total including shipping and tax visible before payment entryPrivate
Download the dataset (CSV)Audit my store →Ranked on the blended score for human shoppers, over the product page, the cart and the checkout. Corpus read 2026-09-24, n=100, averaged over 1 quarterly edition. Methodology
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Which stores are in this ranking?
Every store we have a complete audit for and are free to name: 147 right now, of which 39 have a published report you can open. The rest are our own runs, listed with their score and marked private. A customer's audit is never listed unless they agreed to have it published. Nobody can pay to join the list or to leave it.
How is the year ranking worked out?
A store's year position is the average of the scores it was published with across this year's quarterly editions, 1 so far. One strong quarter cannot buy a year rank and one weak quarter cannot destroy one. Nothing is recalculated backwards: a quarter that was never published is simply not in the average.
What does a score of 58 mean?
Grade bands are fixed: A from 85, B from 75, C from 60, D from 45, and F below that. Every score on this page comes from the same rules, run the same way, so two stores here are directly comparable.