What we find, and what to do about it.
Findings pulled from real store audits, ecommerce conversion tips you can ship this week, and short case studies. Written for the people who run the store.
Why ChatGPT and Gemini Don't Recommend Your Store
If your product pages are indexed and correctly priced but AI shopping agents still skip you, the problem is almost always missing schema, an incomplete feed, or no structured reviews.
Why AI Shopping Agents Misread Your Prices
AI shopping agents don't see your price the way a human does, and small formatting mistakes make them quote the wrong number entirely.
Why AI Shopping Agents Abandon Checkout on Your Store
AI shopping agents fail checkout for the same handful of technical reasons on store after store, and UXFix's audit data shows exactly which ones.
Why AI Shopping Agents Can't Find Your Product Pages
Most stores fix schema and checkout before checking whether AI shopping agents can even crawl their product pages, here's the checklist that comes first.