What we find, and what to do about it.
Findings pulled from real store audits, ecommerce conversion tips you can ship this week, and short case studies. Written for the people who run the store.
Why Out-of-Stock Pages Quietly Kill Your Conversion Rate
A dead-end out-of-stock page wastes the exact traffic a store paid to earn, and UXFix's audits show most stores still get it wrong.
Guest Checkout Best Practices That Actually Cut Abandonment
Why forcing account creation before checkout is still one of the biggest conversion killers in ecommerce, and how to fix it without losing repeat customers.
Why Shoppers Abandon Checkout on Slow-Loading Pages
A look at the load-time threshold where checkout abandonment starts, why checkout pages are almost always slower than the rest of the store, and what to fix first.
Why Shoppers Abandon Checkout Without Trust Badges
A look at why missing trust badges and security signals quietly kill checkout conversion, and where to place them for the biggest lift.
Why Shoppers Abandon Their Cart Over Shipping Costs
A rule-by-rule look at why shipping cost surprises at the cart page, not product doubt, are the leading cause of abandoned carts.
Why a Discount Code Box Quietly Kills Your Cart Conversion Rate
A visible discount code box on the cart page invites even happy, ready-to-buy shoppers to go hunting for a coupon, and a share of them never come back.
Why Shoppers Leave Your Product Page Without Buying: 12 Fixes
A rules-based look at the 12 product page mistakes that push shoppers away before they ever reach the cart.
Why Shoppers Abandon Checkout at Account Creation
Forcing shoppers to sign up before they can check out is still one of the most common and most fixable causes of cart abandonment.