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An ecommerce audit report, opened, not a teaser

A score with its coverage. Every failing rule with the screenshot that proves it. What each failure costs. The fix. This page shows a real one.

Runs a real purchase. Costs us money. Please use your real store. We check it is a store first, in a few seconds.

Published audit
wpfactory.com25 Aug 2026
70/ 100

Coverage 74 of 115 rules judged

Product page30% of score
Cart20% of score
Checkout50% of score
1critical7high21medium5low

Real audit, unedited. Numbers count up as the page loads.

Recent stores, real scores.

StoreScoreWeakest categoryHighest severity finding
wpfactory.com70Trust signals 38CHK-001Guest checkout offered as first-class option (no account wall)
enviafloresparadifuntos.com56Trust signals 30CRT-001Cart shows full cost breakdown: items, shipping estimate, tax estimate
tentree.com58Trust signals 31CHK-016Errors preserve entered data (never clear the form on error)
iliabeauty.com62Trust signals 34CHK-016Errors preserve entered data (never clear the form on error)
authenticpiecesjo.com52Trust signals 28CRT-001Cart shows full cost breakdown: items, shipping estimate, tax estimate

Median 58 of 100 across 5 published audits. Updates as stores are published. All benchmarks.

CriticalCHK-001Checkout

Guest checkout offered as first-class option (no account wall)

wpfactory.com
Guest checkout offered as first-class option (no account wall), captured on the checkout of wpfactory.com
What we saw

Guest checkout is missing or buried; the checkout pushes shoppers to sign in or register first.

Why it matters

Forced account creation is the #2 reason for checkout abandonment in Baymard's research, right after surprise costs.

Estimated loss 0.9 to 2.3% of checkoutsestimate, see method

From the wpfactory.com audit, 25 Aug 2026, score 70. Every failing rule comes with this.

Product page40 rules, 30% of score
wpfactory.com / product
Product page of wpfactory.com, as captured by the audit
Cart25 rules, 20% of score
wpfactory.com / cart
Cart of wpfactory.com, as captured by the audit
Checkout50 rules, 50% of score
wpfactory.com / checkout
Checkout of wpfactory.com, as captured by the audit

We do not read your code. We buy something.

An audit report worth paying for has four parts: a score with its coverage, each failing rule with the screenshot that proves it, an estimate of what the failure costs, and a fix a developer can act on. This page shows one real report, from a published audit, in full.

Most stores we have published score between 52 and 70 out of 100. The median is 58, across 5 published audits. The two weakest areas are Trust signals, with a mean of 32.2, and Cost transparency, at 41.4.

Every number in a published report is checkable: the rules are public, the method is published, and the case study behind each finding is linked. Baymard's cart abandonment average, 70.22% across 50 studies, is the only figure on this page that is not ours, and it is cited.

PDP-001Price visible without scroll or interaction on desktop and mobileProduct page
PDP-004Shipping cost or estimate discoverable from PDPProduct page
PDP-027No forced login before viewing price or ATCProduct page
CRT-001Cart shows full cost breakdown: items, shipping estimate, tax estimateCart
CHK-001Guest checkout offered as first-class option (no account wall)Checkout
CHK-016Errors preserve entered data (never clear the form on error)Checkout
CHK-031Full total including shipping and tax visible before payment entryCheckout

The seven critical rules. Severity sets the weight: critical 4, high 3, medium 2, low 1.

115 rules in total. 7 critical, 31 high, 62 medium, 15 low. Every rule is public: the method, all 115 rules.

Read moreAll 115 ecommerce checkout UX rules we audit againstWhy shoppers abandon checkout on mobile: 9 UX mistakes to fix
AI readiness index, 12 checks

Can ChatGPT buy from you?

PDP-A01Complete Product schema.org: price, availability, GTIN/SKU, rating, shipping details
CHK-A03Machine-readable order confirmation (JSON-LD Order schema)

Scored 0 to 100, separate from your conversion score. Framed as an opportunity, never as a defect.

Free
Store auditwpfactory.com, 25 Aug 2026
70/ 100
Coverage 74 of 115 rules judged
CriticalCHK-001Guest checkout offered as first-class option (no account wall)
HighPDP-A01Complete Product schema.org: price, availability, GTIN/SKU, rating, shipping details
HighCHK-A01Machine checkout readiness signals (ACP/UCP endpoints declared)
Score, coverage, three findings with evidence.
Full report
Full report, 34 findingsPDF, JSON, CSV
70/ 100
CriticalCHK-001Guest checkout offered as first-class option (no account wall)
HighPDP-A01Complete Product schema.org: price, availability, GTIN/SKU, rating, shipping details
HighCHK-A01Machine checkout readiness signals (ACP/UCP endpoints declared)
HighCHK-006Account creation offered after order placement, not before
HighCHK-009Total form fields 8 or fewer (industry average is 11.3)
HighCHK-015Error messages specific and actionable ('Enter a valid postcode', not 'Invalid')
HighCRT-010Primary checkout CTA visually dominant on the page
HighCRT-011Express wallet options (Apple/Google/Shop Pay) present in cart
MediumPDP-A03llms.txt present at root; product URLs not bot-blocked
AI readiness, 12 checks33
Action plan1. Complete Product schema.org: price, availability, GTIN/SKU, rating, shipping details2. Machine checkout readiness signals (ACP/UCP endpoints declared)3. Trust/security signals visible near payment step
Every finding, every screenshot, the AI Readiness section, the action plan, PDF and developer exports.
Full report, $49 once

Or $49 a month for unlimited stores. 14 day refund, no questions.

200 orders a month. One critical fix worth 2 to 5% of checkouts. 4 to 10 more orders, every month, for $49.

example, using the estimate range the report prints

Is this report edited?

No. It is a real store, unedited, published with consent or audited by us.

Can I export it?

PDF, CSV and JSON exports come with the full report.

How is the loss estimate calculated?

Per finding, display only, from the rule's published research. The methodology page explains it.

Do you show partial audits?

A store where checkout could not be reached gets a partial report and is not counted in the benchmarks.

Is it really free?

The score and three findings are free. The full report is a one off payment.

Do I need to install anything?

No. The audit visits your store the way a shopper does, in a real browser, using only the public pages.

Get this report for your own store.

About three minutes. Free.