See exactly where your store loses the sale
A real browser buys from your store. 115 checks. A screenshot of every failure. Free score in about three minutes.
Runs a real purchase. Costs us money. Please use your real store. We check it is a store first, in a few seconds.
Coverage 74 of 115 rules judged
Real audit, unedited. Numbers count up as the page loads.
Recent stores, real scores.
| Store | Score | Weakest category | Highest severity finding |
|---|---|---|---|
| wpfactory.com | 70 | Trust signals 38 | CHK-001Guest checkout offered as first-class option (no account wall) |
| enviafloresparadifuntos.com | 56 | Trust signals 30 | CRT-001Cart shows full cost breakdown: items, shipping estimate, tax estimate |
| tentree.com | 58 | Trust signals 31 | CHK-016Errors preserve entered data (never clear the form on error) |
| iliabeauty.com | 62 | Trust signals 34 | CHK-016Errors preserve entered data (never clear the form on error) |
| authenticpiecesjo.com | 52 | Trust signals 28 | CRT-001Cart shows full cost breakdown: items, shipping estimate, tax estimate |
Median 58 of 100 across 5 published audits. Updates as stores are published. All benchmarks.
Guest checkout offered as first-class option (no account wall)
Guest checkout is missing or buried; the checkout pushes shoppers to sign in or register first.
Forced account creation is the #2 reason for checkout abandonment in Baymard's research, right after surprise costs.
From the wpfactory.com audit, 25 Aug 2026, score 70. Every failing rule comes with this.
We do not read your code. We buy something.
A free store audit walks a real purchase on your site, from product page to cart to checkout, and judges it against 115 published rules. You get a score out of 100 and three findings with the screenshot that proves each one, free, in about three minutes.
Most stores we have published score between 52 and 70 out of 100. The median is 58, across 5 published audits. The two weakest areas are Trust signals, with a mean of 32.2, and Cost transparency, at 41.4.
That matches what shoppers say when they leave: in Baymard's research across 50 studies, 40% blame surprise costs and 19% did not trust the site with their card. Those are the two things a stranger checks in the ten seconds before typing a card number.
The seven critical rules. A critical failure carries four times the weight of a low one.
115 rules in total. 7 critical, 31 high, 62 medium, 15 low. Every rule is public: the method, all 115 rules.
Can ChatGPT buy from you?
Scored 0 to 100, separate from your conversion score. Framed as an opportunity, never as a defect.
Or $49 a month for unlimited stores. 14 day refund, no questions.
200 orders a month. One critical fix worth 2 to 5% of checkouts. 4 to 10 more orders, every month, for $49.
example, using the estimate range the report printsDo I need to install anything?
No. The audit visits your store the way a shopper does, in a real browser, using only the public pages.
How long does it take?
About three minutes for most stores.
Is it really free?
The score and three findings are free. The full report, with every finding and every screenshot, is a one off payment.
Will my store be published?
Never without your consent. Published case studies are stores that agreed, or stores we audited ourselves.
What if you cannot reach my checkout?
The report says so, and a partial audit is never counted in the benchmarks.
Is this an AI guessing?
No. 115 fixed rules, each judged pass, partial or fail, each with a screenshot as proof.
See what your store is losing.
About three minutes. Free.