Product page audit: 40 rules, and which ones yours fails
Price, shipping, stock and delivery without scrolling or guessing. Variants and images that behave. Trust before the add to cart. 40 rules, 30% of the score.
Runs a real purchase. Costs us money. Please use your real store. We check it is a store first, in a few seconds.
Coverage 81 of 115 rules judged
Real audit, unedited. Numbers count up as the page loads.
Recent stores, real scores.
| Store | Score | Weakest category | Highest severity finding |
|---|---|---|---|
| wpfactory.com | 70 | Trust signals 38 | CHK-001Guest checkout offered as first-class option (no account wall) |
| enviafloresparadifuntos.com | 56 | Trust signals 30 | CRT-001Cart shows full cost breakdown: items, shipping estimate, tax estimate |
| tentree.com | 58 | Trust signals 31 | CHK-016Errors preserve entered data (never clear the form on error) |
| iliabeauty.com | 62 | Trust signals 34 | CHK-016Errors preserve entered data (never clear the form on error) |
| authenticpiecesjo.com | 52 | Trust signals 28 | CRT-001Cart shows full cost breakdown: items, shipping estimate, tax estimate |
Median 58 of 100 across 5 published audits. Updates as stores are published. All benchmarks.
Shipping cost or estimate discoverable from PDP
Shoppers cannot see the shipping cost from this product page. They have to reach checkout to find out what shipping will cost.
Surprise shipping costs at checkout are the number-one reason people abandon carts. Baymard Institute research puts it at 48% of abandonments.
From the enviafloresparadifuntos.com audit, 31 Aug 2026, score 56. Every failing rule comes with this.
We do not read your code. We buy something.
A product page audit checks whether a shopper can see price, shipping cost, stock and delivery without scrolling or guessing, whether variants and images behave, and whether trust and returns are visible before the add to cart. We test 40 such rules and show the failing ones on your own page.
Most stores we have published score between 52 and 70 out of 100. The median is 58, across 5 published audits. The two weakest areas are Trust signals, with a mean of 32.2, and Cost transparency, at 41.4.
In Baymard's research, 40% of abandoners blame extra costs they discovered late and 20% blame slow or unclear delivery. Both are decided on the product page, before the cart exists.
The three critical product page rules and six of the high ones. PDP-033 is page speed: largest contentful paint under 2.5 seconds on mobile, Google's own threshold.
115 rules in total. 7 critical, 31 high, 62 medium, 15 low. Every rule is public: the method, all 115 rules.
Can ChatGPT buy from you?
Scored 0 to 100, separate from your conversion score. Framed as an opportunity, never as a defect.
Or $49 a month for unlimited stores. 14 day refund, no questions.
200 orders a month. One critical fix worth 2 to 5% of checkouts. 4 to 10 more orders, every month, for $49.
example, using the estimate range the report printsWhich product page do you test?
The audit finds one the way a shopper would, from the homepage, and refuses category listings.
Do you check page speed?
Yes. Largest contentful paint under 2.5 seconds on mobile is rule PDP-033.
Do you check structured data?
Yes. PDP-A01 checks the Product schema for price, availability, identifiers, rating and shipping.
Can I get the checklist as a file?
The rules are public. The full report exports to PDF, CSV and JSON.
Is it really free?
The score and three findings are free. The full report is a one off payment.
Is this an AI guessing?
No. 115 fixed rules, each judged pass, partial or fail, each with a screenshot as proof.
See which rules your product page fails.
About three minutes. Free.