Checkout audit: the 50 rules behind most lost orders
A real browser walks your checkout to the payment step. 50 rules, half of the score. A screenshot of every failure.
Runs a real purchase. Costs us money. Please use your real store. We check it is a store first, in a few seconds.
Coverage 74 of 115 rules judged
Real audit, unedited. Numbers count up as the page loads.
Recent stores, real scores.
| Store | Score | Weakest category | Highest severity finding |
|---|---|---|---|
| wpfactory.com | 70 | Trust signals 38 | CHK-001Guest checkout offered as first-class option (no account wall) |
| enviafloresparadifuntos.com | 56 | Trust signals 30 | CRT-001Cart shows full cost breakdown: items, shipping estimate, tax estimate |
| tentree.com | 58 | Trust signals 31 | CHK-016Errors preserve entered data (never clear the form on error) |
| iliabeauty.com | 62 | Trust signals 34 | CHK-016Errors preserve entered data (never clear the form on error) |
| authenticpiecesjo.com | 52 | Trust signals 28 | CRT-001Cart shows full cost breakdown: items, shipping estimate, tax estimate |
Median 58 of 100 across 5 published audits. Updates as stores are published. All benchmarks.
Guest checkout offered as first-class option (no account wall)
Guest checkout is missing or buried; the checkout pushes shoppers to sign in or register first.
Forced account creation is the #2 reason for checkout abandonment in Baymard's research, right after surprise costs.
From the wpfactory.com audit, 25 Aug 2026, score 70. Every failing rule comes with this.
We do not read your code. We buy something.
A checkout audit tests the payment path against fixed rules: guest checkout, field count, error handling, cost transparency and payment options. We judge 50 checkout rules, which carry half of a store's total score, because published research puts most abandonment causes inside checkout.
Most stores we have published score between 52 and 70 out of 100. The median is 58, across 5 published audits. The two weakest areas are Trust signals, with a mean of 32.2, and Cost transparency, at 41.4.
Baymard's research across 50 studies puts the reasons in order: 40% of abandoners blame extra costs, 19% did not trust the site with their card, 18% were asked to create an account, 17% found the checkout too long. Each of those is a rule below.
The checkout rules that decide most of the checkout score. CHK-009 is the field count rule: eight or fewer, against an industry average of 11.3.
115 rules in total. 7 critical, 31 high, 62 medium, 15 low. Every rule is public: the method, all 115 rules.
Can ChatGPT buy from you?
Scored 0 to 100, separate from your conversion score. Framed as an opportunity, never as a defect.
Or $49 a month for unlimited stores. 14 day refund, no questions.
200 orders a month. One critical fix worth 2 to 5% of checkouts. 4 to 10 more orders, every month, for $49.
example, using the estimate range the report printsDo you test a real purchase?
We walk to the payment step and stop before paying. No card is ever entered.
Do you need a test card or a login?
No. Everything is judged from what a guest can see.
What if my checkout is one page?
The rules allow a one page equivalent. CHK-002 asks for five steps or fewer, or one page.
Does a Shopify checkout pass by default?
No. Several rules depend on settings and apps, not on the platform.
Is it really free?
The score and three findings are free. The full report is a one off payment.
Is this an AI guessing?
No. 115 fixed rules, each judged pass, partial or fail, each with a screenshot as proof.
See where your checkout loses the order.
About three minutes. Free.