Cart abandonment: your store has a reason, and it is visible
The average is 70.22% across 50 studies. Yours has a cause. We check 25 cart rules on your real cart and show the failing ones.
Runs a real purchase. Costs us money. Please use your real store. We check it is a store first, in a few seconds.
Coverage 74 of 115 rules judged
Real audit, unedited. Numbers count up as the page loads.
Recent stores, real scores.
| Store | Score | Weakest category | Highest severity finding |
|---|---|---|---|
| wpfactory.com | 70 | Trust signals 38 | CHK-001Guest checkout offered as first-class option (no account wall) |
| enviafloresparadifuntos.com | 56 | Trust signals 30 | CRT-001Cart shows full cost breakdown: items, shipping estimate, tax estimate |
| tentree.com | 58 | Trust signals 31 | CHK-016Errors preserve entered data (never clear the form on error) |
| iliabeauty.com | 62 | Trust signals 34 | CHK-016Errors preserve entered data (never clear the form on error) |
| authenticpiecesjo.com | 52 | Trust signals 28 | CRT-001Cart shows full cost breakdown: items, shipping estimate, tax estimate |
Median 58 of 100 across 5 published audits. Updates as stores are published. All benchmarks.
Express wallet options (Apple/Google/Shop Pay) present in cart
The cart doesn't offer any express wallet button (Apple Pay, Google Pay, Shop Pay, PayPal Express).
Express wallets skip 60-80% of the checkout form. Shop Pay alone lifts checkout completion by ~1.7x. On mobile especially, one tap vs six form fields is the biggest single conversion lever left in ecommerce.
Add branded express wallet buttons (Apple Pay, Google Pay, PayPal) directly above or below the purple 'Proceed to checkout' button in the Cart totals box, so returning customers can skip manual checkout entry entirely.
From the wpfactory.com audit, 25 Aug 2026, score 70. Every failing rule comes with this.
We do not read your code. We buy something.
Carts are abandoned for visible reasons: a total that appears only at the end, no shipping estimate, a forced sign in, a promo box that sends people coupon hunting. We test 25 cart rules against your real cart and show the ones that fail with a screenshot of each.
Most stores we have published score between 52 and 70 out of 100. The median is 58, across 5 published audits. The two weakest areas are Trust signals, with a mean of 32.2, and Cost transparency, at 41.4.
Baymard puts average cart abandonment at 70.22% across 50 studies, and the first reason at 40%: extra costs the shopper did not expect. The cart is where that cost should have been visible.
The cart's one critical rule and its high severity rules. CRT-001 is the full cost breakdown: items, shipping estimate, tax estimate.
115 rules in total. 7 critical, 31 high, 62 medium, 15 low. Every rule is public: the method, all 115 rules.
Can ChatGPT buy from you?
Scored 0 to 100, separate from your conversion score. Framed as an opportunity, never as a defect.
Or $49 a month for unlimited stores. 14 day refund, no questions.
200 orders a month. One critical fix worth 2 to 5% of checkouts. 4 to 10 more orders, every month, for $49.
example, using the estimate range the report printsIs 70% normal?
It is the published average across 50 studies, and it is not a target. Stores that show the full cost early do better.
Do you use my analytics?
No. We look at the cart itself, the way a shopper does.
Can you check a headless or custom cart?
Yes. If a shopper can reach it, so can the audit.
Why does a discount code box hurt?
It sends shoppers away to search for a code, and many do not come back. Rule CRT-020 asks that it not be visually dominant.
Is it really free?
The score and three findings are free. The full report is a one off payment.
Is this an AI guessing?
No. 115 fixed rules, each judged pass, partial or fail, each with a screenshot as proof.
Find the reason in your own cart.
About three minutes. Free.