Clear step indicator showing progress through checkout
Clear step indicator showing progress through checkout.
What earns each verdict
Same outcomes on every UXFix rule · how verdicts workProgress indicator visible on every step.
On some steps only.
No progress signal.
The checkout doesn't show which step the buyer is on or how many steps remain. It feels like an infinite form.
Not knowing how long a task will take is one of the strongest predictors of abandonment. A visible "Step 2 of 3" gives buyers the confidence to push through the next 30 seconds of typing.
Every published UXFix audit this rule could be judged on, as of 23 Sep 2026. A count of real stores, not a simulation of yours.
How we test it
Scripted walk, fresh signed-out browser · the full walk- 1Fresh browserSigned out, cookies cleared, desktop and mobile viewports, the store's live theme.
- 2Open a productA real, in-stock product page, found the way a shopper finds one.
- 3Add to cartDefault variant, quantity one, then the cart page itself.
- 4Walk the checkoutFrom the cart to the payment step. Nothing is ever bought.
- 5Judge this ruleAgainst the standard above, on what a shopper can see.
- 6Record the verdictPass, partial or fail, saved with the screenshot it was judged on.
The numbers behind the rule
Published UXFix audits · more statisticsScore weight: a fail costs 1.0 pts of of the 100-point score; a partial costs half that. Most-failed rank is among the 79 rules with enough published audits to report a rate.
The issue, on real stores
from each store's own published audit9 of the stores that fail this rule, each shown on the screen it was judged on, with the problem area marked. The picture is the store's own capture on the date shown, and stores change.
26 more are in the list above, each with its own audit.
The fix
The same steps a failing store sees in its reportA pass means: Progress indicator visible on every step.
Score gain is roughly what a fail-to-pass change adds; rules that could not be judged are left out, which can move it a little. Re-run a free audit after the change ships to confirm the verdict moved.
Tick each step as you ship it. The audit judges the live store, so re-run it once all of them are done.
Every store that fails this rule
| # | Store | Score | Audited | Published audit |
|---|---|---|---|---|
| 1 | Leathermanleatherman.com | 65 | Open audit | |
| 2 | Ooniooni.com | 64 | Open audit | |
| 3 | Archeryworldarcheryworld.co.uk | 52 | Open audit | |
| 4 | Bxbx.eu | 46 | Open audit | |
| 5 | Barnesandnoblebarnesandnoble.com | 61 | Open audit | |
| 6 | Arhausarhaus.com | 60 | Open audit | |
| 7 | Tupperwaretupperware.com | 60 | Open audit | |
| 8 | Caspercasper.com | 62 | Open audit | |
| 9 | Thebrickthebrick.com | 61 | Open audit | |
| 10 | Wpswingswpswings.com | 57 | Open audit | |
| 11 | Lavernelaverne.com | 60 | Open audit | |
| 12 | Benettonbenetton.com | 58 | Open audit | |
| 13 | Keenfootwearkeenfootwear.com | 56 | Open audit | |
| 14 | Verabradleyverabradley.com | 58 | Open audit | |
| 15 | Everlaneeverlane.com | 62 | Open audit | |
| 16 | Davidsbridaldavidsbridal.com | 58 | Open audit | |
| 17 | Tomstoms.com | 52 | Open audit | |
| 18 | Bodenboden.com | 64 | Open audit | |
| 19 | Eddiebauereddiebauer.com | 62 | Open audit | |
| 20 | Forever21forever21.com | 57 | Open audit | |
| 21 | Gymsharkgymshark.com | 57 | Open audit | |
| 22 | Reebokreebok.com | 58 | Open audit | |
| 23 | Reebokreebok.com | 57 | Open audit | |
| 24 | Fashionnovafashionnova.com | 56 | Open audit | |
| 25 | Kathmandukathmandu.com.au | 63 | Open audit | |
| 26 | Ladounladoun.com | 41 | Open audit | |
| 27 | Toysrustoysrus.com | 57 | Open audit | |
| 28 | Brewdogbrewdog.com | 56 | Open audit | |
| 29 | Zulilyzulily.com | 61 | Open audit | |
| 30 | Mejurimejuri.com | 65 | Open audit | |
| 31 | Fashionphilefashionphile.com | 63 | Open audit | |
| 32 | Timextimex.com | 54 | Open audit | |
| 33 | Citstorescitstores.com | 65 | Open audit | |
| 34 | Wpfactorywpfactory.com | 70 | Open audit | |
| 35 | Tentreetentree.com | 58 | Open audit |
What our auditors say about this rule
A shopper who cannot see how much is left assumes it is more than it is.
Written by the person who audits this rule, and reviewed every quarter.








