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CHK-007Checkout · structureMedium

Site logo/name does not link away from checkout (or warns first)

Site logo/name does not link away from checkout (or warns first).

Check my store for this rule →Cite this
Free · no card · runs all rules at once · judged on 40 stores · updated
83%of the audited stores we could judge fail this rule
7 pass0 partial33 failPublished audits · September 2026
Stores judged
40
of 40 published audits
Score weight
1.0pts
of the 100-point score
Page share
50%
of the score is the checkout

What earns each verdict

Same outcomes on every UXFix rule · how verdicts work
✓ Pass7

Logo either non-clickable OR shows exit warning.

~ Partial0

Navigates away but checkout state persists on return.

✕ Fail33

Logo silently navigates to homepage, dropping checkout state.

not assessable is recorded when the rule applied but the store could not be judged on it (bot protection, a region lock, a step we could not reach), and not applicable when the store has nothing for the rule to judge. Those stores are left out of every number on this page, never guessed. Why we do that
Why it matters

The store logo in the checkout header links straight back to the homepage.

A stray click on the logo dumps the buyer out of checkout, and on some stores it also loses the form data. Small leak, easy fix.

That sentence is the one a failing store sees in its own UXFix report.How rules are weighted and scored →
40 audited stores, one dot each
33 fail
PassPartialFail

Every published UXFix audit this rule could be judged on, as of 23 Sep 2026. A count of real stores, not a simulation of yours.

How we test it

Scripted walk, fresh signed-out browser · the full walk
  1. 1Fresh browserSigned out, cookies cleared, desktop and mobile viewports, the store's live theme.
  2. 2Open a productA real, in-stock product page, found the way a shopper finds one.
  3. 3Add to cartDefault variant, quantity one, then the cart page itself.
  4. 4Walk the checkoutFrom the cart to the payment step. Nothing is ever bought.
  5. 5Judge this ruleAgainst the standard above, on what a shopper can see.
  6. 6Record the verdictPass, partial or fail, saved with the screenshot it was judged on.
What the agent looks for
Site logo/name does not link away from checkout (or warns first).
Confidence
The rulebook rates this check’s confidence High. When the agent is not sure, the rule is recorded as not assessable rather than guessed.
Not judged
0 of 40 published audits: the rule did not apply or could not be judged. Dropped, never guessed.

The numbers behind the rule

Published UXFix audits · more statistics
Published audits failing this rule
and 21 more, newest audit first.
No pictures here: this rule is judged inside the page code, which no shopper ever sees, so there is nothing to photograph.
Where this rule sits among 103 UX rules
Most-failed rank
#15
Score weight rank
#38
Fail rate
83%

Score weight: a fail costs 1.0 pts of of the 100-point score; a partial costs half that. Most-failed rank is among the 79 rules with enough published audits to report a rate.

The fix

The same steps a failing store sees in its report

A pass means: Logo either non-clickable OR shows exit warning.

Severity
Medium
Score gain
+1.0pts
Page
Checkout

Score gain is roughly what a fail-to-pass change adds; rules that could not be judged are left out, which can move it a little. Re-run a free audit after the change ships to confirm the verdict moved.

Checklist for the pass
0 of 2

Tick each step as you ship it. The audit judges the live store, so re-run it once all of them are done.

Every store that fails this rule

The 33 audited stores that fail Site logo/name does not link away from checkout (or warns first), with each store's published score and the day it was audited.
#StoreScoreAuditedPublished audit
1Leathermanleatherman.com65Open audit
2Ooniooni.com64Open audit
3Archeryworldarcheryworld.co.uk52Open audit
4Bxbx.eu46Open audit
5Barnesandnoblebarnesandnoble.com61Open audit
6Tupperwaretupperware.com60Open audit
7Caspercasper.com62Open audit
8Thebrickthebrick.com61Open audit
9Wpswingswpswings.com57Open audit
10Lavernelaverne.com60Open audit
11Benettonbenetton.com58Open audit
12Verabradleyverabradley.com58Open audit
13Everlaneeverlane.com62Open audit
14Davidsbridaldavidsbridal.com58Open audit
15Tomstoms.com52Open audit
16Bodenboden.com64Open audit
17Forever21forever21.com57Open audit
18Gymsharkgymshark.com57Open audit
19Reebokreebok.com58Open audit
20Reebokreebok.com57Open audit
21Fashionnovafashionnova.com56Open audit
22Kathmandukathmandu.com.au63Open audit
23Bentibrandbentibrand.com66Open audit
24Ladounladoun.com41Open audit
25Toysrustoysrus.com57Open audit
26Brewdogbrewdog.com56Open audit
27Mejurimejuri.com65Open audit
28Fashionphilefashionphile.com63Open audit
29Timextimex.com54Open audit
30Citstorescitstores.com65Open audit
31Enviafloresparadifuntosenviafloresparadifuntos.com56Open audit
32Wpfactorywpfactory.com70Open audit
33Iliabeautyiliabeauty.com62Open audit

What our auditors say about this rule

A logo that navigates away mid checkout is an exit dressed up as a brand.
Omar Dabbas, Co-founder, UXFix

Written by the person who audits this rule, and reviewed every quarter.

Keep going

All rules →
RuleCHK-001
Guest checkout offered as first-class option (no account wall)Checkout · Critical ›
RuleCHK-003
Clear step indicator showing progress through checkoutCheckout · Medium ›
RuleCHK-005
Ability to edit cart from within checkout without losing progressCheckout · Medium ›
RuleCHK-006
Account creation offered after order placement, not beforeCheckout · High ›
RuleCHK-008
Header/nav minimized during checkout to reduce exitsCheckout · Medium ›
RuleCHK-009
Total form fields 8 or fewer (industry average is 11.3)Checkout · High ›
RuleCHK-010
Single Full Name field (not first + last)Checkout · Medium ›
RuleCHK-011
Optional fields marked as optional (not required by default)Checkout · Medium ›
Cite this

«33 of 40 online stores audited by UXFix fail the rule "Site logo/name does not link away from checkout (or warns first)" (CHK-007) as of September 2026. UXFix, uxfix.ai/audits/rules/logo-links-out-of-checkout»

Rule record · JSON
Dataset →
{
  "id": "CHK-007",
  "name": "Site logo/name does not link away from checkout (or warns first)",
  "area": "checkout",
  "severity": "medium",
  "weight": 0.99,
  "published_audits": {
    "judged": 40,
    "pass": 7,
    "partial": 0,
    "fail": 33
  },
  "updated": "2026-09-23"
}
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