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PDP-005Product page · decisionHigh

Delivery/arrival date estimate shown

Delivery or arrival date estimate shown on PDP.

Check my store for this rule →Cite this
Free · no card · runs all rules at once · judged on 31 stores · updated
68%of the audited stores we could judge fail this rule
10 pass0 partial21 failPublished audits · September 2026
Stores judged
31
of 40 published audits
Score weight
1.1pts
of the 100-point score
Page share
30%
of the score is the product page

What earns each verdict

Same outcomes on every UXFix rule · how verdicts work
✓ Pass10

Concrete delivery estimate (date range or day count) displayed.

~ Partial0

Delivery estimate shown in shipping section but requires interaction.

✕ Fail21

Only generic 'shipping available' with no timeframe.

not assessable is recorded when the rule applied but the store could not be judged on it (bot protection, a region lock, a step we could not reach), and not applicable when the store has nothing for the rule to judge. Those stores are left out of every number on this page, never guessed. Why we do that
Why it matters

The product page doesn't tell shoppers when their order will arrive. There is no delivery date or lead-time estimate.

Buyers often decide between two stores based on delivery timing, especially for gifts and urgent purchases. Uncertain timing pushes them to competitors who are clear.

That sentence is the one a failing store sees in its own UXFix report.How rules are weighted and scored →
31 audited stores, one dot each
21 fail
PassPartialFail

Every published UXFix audit this rule could be judged on, as of 23 Sep 2026. A count of real stores, not a simulation of yours.

How we test it

Scripted walk, fresh signed-out browser · the full walk
  1. 1Fresh browserSigned out, cookies cleared, desktop and mobile viewports, the store's live theme.
  2. 2Open a productA real, in-stock product page, found the way a shopper finds one.
  3. 3Judge this ruleAgainst the standard above, on what a shopper can see.
  4. 4Record the verdictPass, partial or fail, saved with the screenshot it was judged on.
What the agent looks for
Delivery or arrival date estimate shown on PDP.
Confidence
The rulebook rates this check’s confidence High. When the agent is not sure, the rule is recorded as not assessable rather than guessed.
Not judged
9 of 40 published audits: the rule did not apply or could not be judged. Dropped, never guessed.

The numbers behind the rule

Published UXFix audits · more statistics
Published audits failing this rule
and 9 more, newest audit first.
No pictures here yet: none of the audits above saved a marked area for this rule.
Where this rule sits among 103 UX rules
Most-failed rank
#23
Score weight rank
#27
Fail rate
68%

Score weight: a fail costs 1.1 pts of of the 100-point score; a partial costs half that. Most-failed rank is among the 79 rules with enough published audits to report a rate.

The fix

The same steps a failing store sees in its report

A pass means: Concrete delivery estimate (date range or day count) displayed.

Severity
High
Score gain
+1.1pts
Page
Product page

Score gain is roughly what a fail-to-pass change adds; rules that could not be judged are left out, which can move it a little. Re-run a free audit after the change ships to confirm the verdict moved.

Checklist for the pass
0 of 3

Tick each step as you ship it. The audit judges the live store, so re-run it once all of them are done.

Every store that fails this rule

The 21 audited stores that fail Delivery/arrival date estimate shown, with each store's published score and the day it was audited.
#StoreScoreAuditedPublished audit
1Archeryworldarcheryworld.co.uk52Open audit
2Barnesandnoblebarnesandnoble.com61Open audit
3Mujimuji.us61Open audit
4Arhausarhaus.com60Open audit
5Blackstoneproductsblackstoneproducts.com60Open audit
6Lavernelaverne.com60Open audit
7Keenfootwearkeenfootwear.com56Open audit
8Everlaneeverlane.com62Open audit
9Davidsbridaldavidsbridal.com58Open audit
10Bodenboden.com64Open audit
11Eddiebauereddiebauer.com62Open audit
12Forever21forever21.com57Open audit
13Gymsharkgymshark.com57Open audit
14Reebokreebok.com58Open audit
15Reebokreebok.com57Open audit
16Toysrustoysrus.com57Open audit
17Brewdogbrewdog.com56Open audit
18Zulilyzulily.com61Open audit
19Timextimex.com54Open audit
20Iliabeautyiliabeauty.com62Open audit
21Tentreetentree.com58Open audit

What our auditors say about this rule

In stock answers the wrong question. The shopper wants to know whether it arrives before the birthday, and only a date answers that.
Abdulhameid Grandoka, Co-founder, UXFix

Written by the person who audits this rule, and reviewed every quarter.

Keep going

All rules →
RulePDP-002
Add-to-cart CTA above the fold on mobileProduct page · High ›
RulePDP-003
Sticky add-to-cart on long product pagesProduct page · Medium ›
RulePDP-004
Shipping cost or estimate discoverable from PDPProduct page · Critical ›
RulePDP-006
Stock/availability state explicit (in stock, low stock, out of stock)Product page · High ›
RulePDP-009
Selected variant state unambiguous (visual + text confirmation)Product page · Medium ›
RulePDP-011
Product title includes brand + descriptive attributes (not SKU-only)Product page · Low ›
RulePDP-013
Quantity selector present and easy to use (tap-friendly on mobile)Product page · Low ›
RulePDP-015
Image zoom available on desktop and mobileProduct page · Medium ›
Cite this

«21 of 31 online stores audited by UXFix fail the rule "Delivery/arrival date estimate shown" (PDP-005) as of September 2026. UXFix, uxfix.ai/audits/rules/delivery-date-estimate»

Rule record · JSON
Dataset →
{
  "id": "PDP-005",
  "name": "Delivery/arrival date estimate shown",
  "area": "pdp",
  "severity": "high",
  "weight": 1.084,
  "published_audits": {
    "judged": 31,
    "pass": 10,
    "partial": 0,
    "fail": 21
  },
  "updated": "2026-09-23"
}
Check your store

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One address, every rule, the verdicts with the screens they were judged on.

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‹ Previous rule · PDP-004Shipping cost or estimate discoverable from PDPNext rule · PDP-006 ›Stock/availability state explicit (in stock, low stock, out of stock)
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