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PDP-015Product page · confidenceMedium

Image zoom available on desktop and mobile

Image zoom available on desktop and mobile (hover-zoom, click-to-enlarge, or pinch).

Check my store for this rule →Cite this
Free · no card · runs all rules at once · judged on 37 stores · updated
68%of the audited stores we could judge fail this rule
12 pass0 partial25 failPublished audits · September 2026
Stores judged
37
of 40 published audits
Score weight
0.7pts
of the 100-point score
Page share
30%
of the score is the product page

What earns each verdict

Same outcomes on every UXFix rule · how verdicts work
✓ Pass12

Zoom functionality present on both desktop and mobile.

~ Partial0

Zoom on one platform only.

✕ Fail25

No zoom on either.

not assessable is recorded when the rule applied but the store could not be judged on it (bot protection, a region lock, a step we could not reach), and not applicable when the store has nothing for the rule to judge. Those stores are left out of every number on this page, never guessed. Why we do that
Why it matters

Clicking the product image doesn't open a zoom view. Shoppers can't inspect details, fabric, or quality up close.

Zoom is how online shoppers replace touching the product. Baymard finds inadequate image inspection among the top reasons for product-page abandonment.

That sentence is the one a failing store sees in its own UXFix report.How rules are weighted and scored →
37 audited stores, one dot each
25 fail
PassPartialFail

Every published UXFix audit this rule could be judged on, as of 23 Sep 2026. A count of real stores, not a simulation of yours.

How we test it

Scripted walk, fresh signed-out browser · the full walk
  1. 1Fresh browserSigned out, cookies cleared, desktop and mobile viewports, the store's live theme.
  2. 2Open a productA real, in-stock product page, found the way a shopper finds one.
  3. 3Judge this ruleAgainst the standard above, on what a shopper can see.
  4. 4Record the verdictPass, partial or fail, saved with the screenshot it was judged on.
What the agent looks for
Image zoom available on desktop and mobile (hover-zoom, click-to-enlarge, or pinch).
Confidence
The rulebook rates this check’s confidence unstated. When the agent is not sure, the rule is recorded as not assessable rather than guessed.
Not judged
3 of 40 published audits: the rule did not apply or could not be judged. Dropped, never guessed.

The numbers behind the rule

Published UXFix audits · more statistics
Published audits failing this rule
and 13 more, newest audit first.
No pictures here: this rule is judged by doing something, a click or a typed error, and a still picture of the page before it would show nothing. Audits run from 20 September 2026 capture the moment itself where the probe can reach it.
Where this rule sits among 103 UX rules
Most-failed rank
#24
Score weight rank
#76
Fail rate
68%

Score weight: a fail costs 0.7 pts of of the 100-point score; a partial costs half that. Most-failed rank is among the 79 rules with enough published audits to report a rate.

The fix

The same steps a failing store sees in its report

A pass means: Zoom functionality present on both desktop and mobile.

Severity
Medium
Score gain
+0.7pts
Page
Product page

Score gain is roughly what a fail-to-pass change adds; rules that could not be judged are left out, which can move it a little. Re-run a free audit after the change ships to confirm the verdict moved.

Checklist for the pass
0 of 3

Tick each step as you ship it. The audit judges the live store, so re-run it once all of them are done.

Every store that fails this rule

The 25 audited stores that fail Image zoom available on desktop and mobile, with each store's published score and the day it was audited.
#StoreScoreAuditedPublished audit
1Leathermanleatherman.com65Open audit
2Ooniooni.com64Open audit
3Bxbx.eu46Open audit
4Barnesandnoblebarnesandnoble.com61Open audit
5Arhausarhaus.com60Open audit
6Blackstoneproductsblackstoneproducts.com60Open audit
7Tupperwaretupperware.com60Open audit
8Keenfootwearkeenfootwear.com56Open audit
9Verabradleyverabradley.com58Open audit
10Everlaneeverlane.com62Open audit
11Davidsbridaldavidsbridal.com58Open audit
12Tomstoms.com52Open audit
13Eddiebauereddiebauer.com62Open audit
14Gymsharkgymshark.com57Open audit
15Reebokreebok.com58Open audit
16Reebokreebok.com57Open audit
17Bentibrandbentibrand.com66Open audit
18Toysrustoysrus.com57Open audit
19Brewdogbrewdog.com56Open audit
20Mejurimejuri.com65Open audit
21Fashionphilefashionphile.com63Open audit
22Timextimex.com54Open audit
23Citstorescitstores.com65Open audit
24Iliabeautyiliabeauty.com62Open audit
25Tentreetentree.com58Open audit

What our auditors say about this rule

Texture, stitching and finish are the whole argument for a physical product, and none of them survive a thumbnail.
Abdulhameid Grandoka, Co-founder, UXFix

Written by the person who audits this rule, and reviewed every quarter.

What this rule rests on

The published research and standards this rule is drawn from. Open them and check the reasoning for yourself.

Keep going

All rules →
RulePDP-002
Add-to-cart CTA above the fold on mobileProduct page · High ›
RulePDP-003
Sticky add-to-cart on long product pagesProduct page · Medium ›
RulePDP-004
Shipping cost or estimate discoverable from PDPProduct page · Critical ›
RulePDP-005
Delivery/arrival date estimate shownProduct page · High ›
RulePDP-006
Stock/availability state explicit (in stock, low stock, out of stock)Product page · High ›
RulePDP-009
Selected variant state unambiguous (visual + text confirmation)Product page · Medium ›
RulePDP-011
Product title includes brand + descriptive attributes (not SKU-only)Product page · Low ›
RulePDP-013
Quantity selector present and easy to use (tap-friendly on mobile)Product page · Low ›
Cite this

«25 of 37 online stores audited by UXFix fail the rule "Image zoom available on desktop and mobile" (PDP-015) as of September 2026. UXFix, uxfix.ai/audits/rules/product-image-zoom»

Rule record · JSON
Dataset →
{
  "id": "PDP-015",
  "name": "Image zoom available on desktop and mobile",
  "area": "pdp",
  "severity": "medium",
  "weight": 0.723,
  "published_audits": {
    "judged": 37,
    "pass": 12,
    "partial": 0,
    "fail": 25
  },
  "updated": "2026-09-23"
}
Check your store

Does your store pass PDP-015?

One address, every rule, the verdicts with the screens they were judged on.

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