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PDP-004Product page · decisionCritical

Shipping cost or estimate discoverable from PDP

Shipping cost or estimate is discoverable from the PDP (not hidden until checkout).

Check my store for this rule →Cite this
Free · no card · runs all rules at once · judged on 36 stores · updated
11%of the audited stores we could judge fail this rule
28 pass4 partial4 failPublished audits · September 2026
Stores judged
36
of 40 published audits
Score weight
1.4pts
of the 100-point score
Page share
30%
of the score is the product page

What earns each verdict

Same outcomes on every UXFix rule · how verdicts work
✓ Pass28

Any shipping information (cost, estimate, free-shipping threshold, or interactive estimator) present on PDP.

~ Partial4

Shipping mentioned but requires interaction (click 'Shipping info' modal), pass with confidence note.

✕ Fail4

No shipping information anywhere on the PDP; user must proceed to cart to discover.

not assessable is recorded when the rule applied but the store could not be judged on it (bot protection, a region lock, a step we could not reach), and not applicable when the store has nothing for the rule to judge. Those stores are left out of every number on this page, never guessed. Why we do that
Why it matters

Shoppers cannot see the shipping cost from this product page. They have to reach checkout to find out what shipping will cost.

Surprise shipping costs at checkout are the number-one reason people abandon carts. Baymard Institute research puts it at 48% of abandonments.

That sentence is the one a failing store sees in its own UXFix report.How rules are weighted and scored →
36 audited stores, one dot each
4 fail
PassPartialFail

Every published UXFix audit this rule could be judged on, as of 23 Sep 2026. A count of real stores, not a simulation of yours.

How we test it

Scripted walk, fresh signed-out browser · the full walk
  1. 1Fresh browserSigned out, cookies cleared, desktop and mobile viewports, the store's live theme.
  2. 2Open a productA real, in-stock product page, found the way a shopper finds one.
  3. 3Judge this ruleAgainst the standard above, on what a shopper can see.
  4. 4Record the verdictPass, partial or fail, saved with the screenshot it was judged on.
What the agent looks for
Shipping cost or estimate is discoverable from the PDP (not hidden until checkout).
Confidence
The rulebook rates this check’s confidence High. When the agent is not sure, the rule is recorded as not assessable rather than guessed.
Not judged
4 of 40 published audits: the rule did not apply or could not be judged. Dropped, never guessed.

The numbers behind the rule

Published UXFix audits · more statistics
Published audits failing this rule
No pictures here yet: none of the audits above saved a marked area for this rule.
Where this rule sits among 103 UX rules
Most-failed rank
#57
Score weight rank
#17
Fail rate
11%

Score weight: a fail costs 1.4 pts of of the 100-point score; a partial costs half that. Most-failed rank is among the 79 rules with enough published audits to report a rate.

The fix

The same steps a failing store sees in its report

A pass means: Any shipping information (cost, estimate, free-shipping threshold, or interactive estimator) present on PDP.

Severity
Critical
Score gain
+1.4pts
Page
Product page

Score gain is roughly what a fail-to-pass change adds; rules that could not be judged are left out, which can move it a little. Re-run a free audit after the change ships to confirm the verdict moved.

Checklist for the pass
0 of 3

Tick each step as you ship it. The audit judges the live store, so re-run it once all of them are done.

Every store that fails this rule

The 4 audited stores that fail Shipping cost or estimate discoverable from PDP, with each store's published score and the day it was audited.
#StoreScoreAuditedPublished audit
1Benettonbenetton.com58Open audit
2Fashionnovafashionnova.com56Open audit
3Ladounladoun.com41Open audit
4Enviafloresparadifuntosenviafloresparadifuntos.com56Open audit

What our auditors say about this rule

Surprise shipping is the most common reason a full cart is abandoned. Saying the number on the product page costs you one sale today and saves three.
Abdulhameid Grandoka, Co-founder, UXFix

Written by the person who audits this rule, and reviewed every quarter.

What this rule rests on

The published research and standards this rule is drawn from. Open them and check the reasoning for yourself.

Keep going

All rules →
RulePDP-002
Add-to-cart CTA above the fold on mobileProduct page · High ›
RulePDP-003
Sticky add-to-cart on long product pagesProduct page · Medium ›
RulePDP-005
Delivery/arrival date estimate shownProduct page · High ›
RulePDP-006
Stock/availability state explicit (in stock, low stock, out of stock)Product page · High ›
RulePDP-009
Selected variant state unambiguous (visual + text confirmation)Product page · Medium ›
RulePDP-011
Product title includes brand + descriptive attributes (not SKU-only)Product page · Low ›
RulePDP-013
Quantity selector present and easy to use (tap-friendly on mobile)Product page · Low ›
RulePDP-015
Image zoom available on desktop and mobileProduct page · Medium ›
Cite this

«4 of 36 online stores audited by UXFix fail the rule "Shipping cost or estimate discoverable from PDP" (PDP-004) as of September 2026. UXFix, uxfix.ai/audits/rules/shipping-estimate-on-product-page»

Rule record · JSON
Dataset →
{
  "id": "PDP-004",
  "name": "Shipping cost or estimate discoverable from PDP",
  "area": "pdp",
  "severity": "critical",
  "weight": 1.446,
  "published_audits": {
    "judged": 36,
    "pass": 28,
    "partial": 4,
    "fail": 4
  },
  "updated": "2026-09-23"
}
Check your store

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One address, every rule, the verdicts with the screens they were judged on.

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