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CHK-038Checkout · trustHigh

Delivery expectation shown before final purchase

Delivery expectation shown before final purchase.

Check my store for this rule →Cite this
Free · no card · runs all rules at once · judged on 36 stores · updated
94%of the audited stores we could judge fail this rule
2 pass0 partial34 failPublished audits · September 2026
Stores judged
36
of 40 published audits
Score weight
1.5pts
of the 100-point score
Page share
50%
of the score is the checkout

What earns each verdict

Same outcomes on every UXFix rule · how verdicts work
✓ Pass2

Delivery date/range visible on final review.

~ Partial0

Generic 'Standard delivery' with no timeframe.

✕ Fail34

No delivery info before payment.

not assessable is recorded when the rule applied but the store could not be judged on it (bot protection, a region lock, a step we could not reach), and not applicable when the store has nothing for the rule to judge. Those stores are left out of every number on this page, never guessed. Why we do that
Why it matters

The checkout page does not show when the order will arrive. Buyers commit to buying without knowing the delivery date.

Delivery timing is often the deciding factor between two stores. If your competitor tells the buyer "arrives Tuesday" and you say nothing, you lose. Especially for gifts.

That sentence is the one a failing store sees in its own UXFix report.How rules are weighted and scored →
36 audited stores, one dot each
34 fail
PassPartialFail

Every published UXFix audit this rule could be judged on, as of 23 Sep 2026. A count of real stores, not a simulation of yours.

How we test it

Scripted walk, fresh signed-out browser · the full walk
  1. 1Fresh browserSigned out, cookies cleared, desktop and mobile viewports, the store's live theme.
  2. 2Open a productA real, in-stock product page, found the way a shopper finds one.
  3. 3Add to cartDefault variant, quantity one, then the cart page itself.
  4. 4Walk the checkoutFrom the cart to the payment step. Nothing is ever bought.
  5. 5Judge this ruleAgainst the standard above, on what a shopper can see.
  6. 6Record the verdictPass, partial or fail, saved with the screenshot it was judged on.
What the agent looks for
Delivery expectation shown before final purchase.
Confidence
The rulebook rates this check’s confidence High. When the agent is not sure, the rule is recorded as not assessable rather than guessed.
Not judged
4 of 40 published audits: the rule did not apply or could not be judged. Dropped, never guessed.

The numbers behind the rule

Published UXFix audits · more statistics
Published audits failing this rule
and 22 more, newest audit first.
No pictures here yet: none of the audits above saved a marked area for this rule.
Where this rule sits among 103 UX rules
Most-failed rank
#9
Score weight rank
#15
Fail rate
94%

Score weight: a fail costs 1.5 pts of of the 100-point score; a partial costs half that. Most-failed rank is among the 79 rules with enough published audits to report a rate.

The fix

The same steps a failing store sees in its report

A pass means: Delivery date/range visible on final review.

Severity
High
Score gain
+1.5pts
Page
Checkout

Score gain is roughly what a fail-to-pass change adds; rules that could not be judged are left out, which can move it a little. Re-run a free audit after the change ships to confirm the verdict moved.

Checklist for the pass
0 of 3

Tick each step as you ship it. The audit judges the live store, so re-run it once all of them are done.

Every store that fails this rule

The 34 audited stores that fail Delivery expectation shown before final purchase, with each store's published score and the day it was audited.
#StoreScoreAuditedPublished audit
1Leathermanleatherman.com65Open audit
2Ooniooni.com64Open audit
3Archeryworldarcheryworld.co.uk52Open audit
4Bxbx.eu46Open audit
5Barnesandnoblebarnesandnoble.com61Open audit
6Mujimuji.us61Open audit
7Arhausarhaus.com60Open audit
8Blackstoneproductsblackstoneproducts.com60Open audit
9Tupperwaretupperware.com60Open audit
10Thebrickthebrick.com61Open audit
11Lavernelaverne.com60Open audit
12Benettonbenetton.com58Open audit
13Verabradleyverabradley.com58Open audit
14Everlaneeverlane.com62Open audit
15Davidsbridaldavidsbridal.com58Open audit
16Tomstoms.com52Open audit
17Bodenboden.com64Open audit
18Eddiebauereddiebauer.com62Open audit
19Forever21forever21.com57Open audit
20Gymsharkgymshark.com57Open audit
21Reebokreebok.com58Open audit
22Reebokreebok.com57Open audit
23Fashionnovafashionnova.com56Open audit
24Kathmandukathmandu.com.au63Open audit
25Ladounladoun.com41Open audit
26Toysrustoysrus.com57Open audit
27Brewdogbrewdog.com56Open audit
28Zulilyzulily.com61Open audit
29Fashionphilefashionphile.com63Open audit
30Timextimex.com54Open audit
31Citstorescitstores.com65Open audit
32Enviafloresparadifuntosenviafloresparadifuntos.com56Open audit
33Iliabeautyiliabeauty.com62Open audit
34Tentreetentree.com58Open audit

What our auditors say about this rule

A delivery expectation before the final button is the difference between an order and a dispute.
Omar Dabbas, Co-founder, UXFix

Written by the person who audits this rule, and reviewed every quarter.

Keep going

All rules →
RuleCHK-001
Guest checkout offered as first-class option (no account wall)Checkout · Critical ›
RuleCHK-003
Clear step indicator showing progress through checkoutCheckout · Medium ›
RuleCHK-005
Ability to edit cart from within checkout without losing progressCheckout · Medium ›
RuleCHK-006
Account creation offered after order placement, not beforeCheckout · High ›
RuleCHK-007
Site logo/name does not link away from checkout (or warns first)Checkout · Medium ›
RuleCHK-008
Header/nav minimized during checkout to reduce exitsCheckout · Medium ›
RuleCHK-009
Total form fields 8 or fewer (industry average is 11.3)Checkout · High ›
RuleCHK-010
Single Full Name field (not first + last)Checkout · Medium ›
Cite this

«34 of 36 online stores audited by UXFix fail the rule "Delivery expectation shown before final purchase" (CHK-038) as of September 2026. UXFix, uxfix.ai/audits/rules/delivery-promise-before-payment»

Rule record · JSON
Dataset →
{
  "id": "CHK-038",
  "name": "Delivery expectation shown before final purchase",
  "area": "checkout",
  "severity": "high",
  "weight": 1.485,
  "published_audits": {
    "judged": 36,
    "pass": 2,
    "partial": 0,
    "fail": 34
  },
  "updated": "2026-09-23"
}
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