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benetton.com →PDP-029Product page · frictionHigh
No aggressive popup covering PDP within first 10 seconds
No aggressive popup covers the PDP within the first 10 seconds.
Free · no card · runs all rules at once · judged on 40 stores · updated
15%of the audited stores we could judge fail this rule
14 pass20 partial6 failPublished audits · September 2026
Stores judged
40
of 40 published audits
Score weight
1.1pts
of the 100-point score
Page share
30%
of the score is the product page
What earns each verdict
Same outcomes on every UXFix rule · how verdicts work✓ Pass14
No blocking overlay in first 10 seconds.
~ Partial20
Small banner appears, acceptable.
✕ Fail6
Newsletter/discount/chat popup covers content.
not assessable is recorded when the rule applied but the store could not be judged on it (bot protection, a region lock, a step we could not reach), and not applicable when the store has nothing for the rule to judge. Those stores are left out of every number on this page, never guessed. Why we do that
Why it matters
An aggressive popup (newsletter, discount, chat prompt) covers this product page shortly after it loads. Cookie banners don't count; this is the newsletter-style overlay.
Popups on first visit interrupt intent. First-time shoppers are still evaluating; a modal that blocks the price or ATC is a fast way to lose them.
That sentence is the one a failing store sees in its own UXFix report.How rules are weighted and scored →
40 audited stores, one dot each
6 failPassPartialFail
Every published UXFix audit this rule could be judged on, as of 23 Sep 2026. A count of real stores, not a simulation of yours.
How we test it
Scripted walk, fresh signed-out browser · the full walk- 1Fresh browserSigned out, cookies cleared, desktop and mobile viewports, the store's live theme.
- 2Open a productA real, in-stock product page, found the way a shopper finds one.
- 3Judge this ruleAgainst the standard above, on what a shopper can see.
- 4Record the verdictPass, partial or fail, saved with the screenshot it was judged on.
What the agent looks for
No aggressive popup covers the PDP within the first 10 seconds.
Confidence
The rulebook rates this check’s confidence unstated. When the agent is not sure, the rule is recorded as not assessable rather than guessed.
Not judged
0 of 40 published audits: the rule did not apply or could not be judged. Dropped, never guessed.
The numbers behind the rule
Published UXFix audits · more statisticsPublished audits failing this rule
Where this rule sits among 103 UX rules
Most-failed rank#50
Score weight rank#34
Fail rate15%
Score weight: a fail costs 1.1 pts of of the 100-point score; a partial costs half that. Most-failed rank is among the 79 rules with enough published audits to report a rate.
The issue, on real stores
from each store's own published audit6 of the stores that fail this rule, each shown on the screen it was judged on, with the problem area marked. The picture is the store's own capture on the date shown, and stores change.
The fix
The same steps a failing store sees in its reportA pass means: No blocking overlay in first 10 seconds.
Severity
High
Score gain
+1.1pts
Page
Product page
Score gain is roughly what a fail-to-pass change adds; rules that could not be judged are left out, which can move it a little. Re-run a free audit after the change ships to confirm the verdict moved.
Checklist for the pass
0 of 3Tick each step as you ship it. The audit judges the live store, so re-run it once all of them are done.
Every store that fails this rule
| # | Store | Score | Audited | Published audit |
|---|---|---|---|---|
| 1 | Benettonbenetton.com | 58 | Open audit | |
| 2 | Gymsharkgymshark.com | 57 | Open audit | |
| 3 | Reebokreebok.com | 58 | Open audit | |
| 4 | Reebokreebok.com | 57 | Open audit | |
| 5 | Brewdogbrewdog.com | 56 | Open audit | |
| 6 | Timextimex.com | 54 | Open audit |
What our auditors say about this rule
A popup in the first ten seconds interrupts the only person you wanted, the one who was reading.
Abdulhameid Grandoka, Co-founder, UXFixWritten by the person who audits this rule, and reviewed every quarter.
Keep going
All rules →RulePDP-002
Add-to-cart CTA above the fold on mobileProduct page · High ›RulePDP-003
Sticky add-to-cart on long product pagesProduct page · Medium ›RulePDP-004
Shipping cost or estimate discoverable from PDPProduct page · Critical ›RulePDP-005
Delivery/arrival date estimate shownProduct page · High ›RulePDP-006
Stock/availability state explicit (in stock, low stock, out of stock)Product page · High ›RulePDP-009
Selected variant state unambiguous (visual + text confirmation)Product page · Medium ›RulePDP-011
Product title includes brand + descriptive attributes (not SKU-only)Product page · Low ›RulePDP-013
Quantity selector present and easy to use (tap-friendly on mobile)Product page · Low ›