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PDP-018Product page · confidenceHigh

Reviews present with summary rating visible above fold

Reviews are present on the PDP with an above-fold summary rating.

Check my store for this rule →Cite this
Free · no card · runs all rules at once · judged on 40 stores · updated
48%of the audited stores we could judge fail this rule
6 pass15 partial19 failPublished audits · September 2026
Stores judged
40
of 40 published audits
Score weight
1.1pts
of the 100-point score
Page share
30%
of the score is the product page

What earns each verdict

Same outcomes on every UXFix rule · how verdicts work
✓ Pass6

Rating summary visible above fold with schema.org backing.

~ Partial15

Reviews exist but rating summary is below fold.

✕ Fail19

No reviews or ratings anywhere on PDP.

not assessable is recorded when the rule applied but the store could not be judged on it (bot protection, a region lock, a step we could not reach), and not applicable when the store has nothing for the rule to judge. Those stores are left out of every number on this page, never guessed. Why we do that
Why it matters

The product page shows no star rating or review summary above the fold. Shoppers have to scroll to find social proof.

Ratings are the fastest trust signal on a product page. A shopper who lands and doesn't see any social proof in the first view assumes it's a low-quality product or a new store.

That sentence is the one a failing store sees in its own UXFix report.How rules are weighted and scored →
40 audited stores, one dot each
19 fail
PassPartialFail

Every published UXFix audit this rule could be judged on, as of 23 Sep 2026. A count of real stores, not a simulation of yours.

How we test it

Scripted walk, fresh signed-out browser · the full walk
  1. 1Fresh browserSigned out, cookies cleared, desktop and mobile viewports, the store's live theme.
  2. 2Open a productA real, in-stock product page, found the way a shopper finds one.
  3. 3Judge this ruleAgainst the standard above, on what a shopper can see.
  4. 4Record the verdictPass, partial or fail, saved with the screenshot it was judged on.
What the agent looks for
Reviews are present on the PDP with an above-fold summary rating.
Confidence
The rulebook rates this check’s confidence High. When the agent is not sure, the rule is recorded as not assessable rather than guessed.
Not judged
0 of 40 published audits: the rule did not apply or could not be judged. Dropped, never guessed.

The numbers behind the rule

Published UXFix audits · more statistics
Published audits failing this rule
and 7 more, newest audit first.
Where this rule sits among 103 UX rules
Most-failed rank
#36
Score weight rank
#30
Fail rate
48%

Score weight: a fail costs 1.1 pts of of the 100-point score; a partial costs half that. Most-failed rank is among the 79 rules with enough published audits to report a rate.

The issue, on real stores

from each store's own published audit

9 of the stores that fail this rule, each shown on the screen it was judged on, with the problem area marked. The picture is the store's own capture on the date shown, and stores change.

10 more are in the list above, each with its own audit.

The fix

The same steps a failing store sees in its report

A pass means: Rating summary visible above fold with schema.org backing.

Severity
High
Score gain
+1.1pts
Page
Product page

Score gain is roughly what a fail-to-pass change adds; rules that could not be judged are left out, which can move it a little. Re-run a free audit after the change ships to confirm the verdict moved.

Checklist for the pass
0 of 3

Tick each step as you ship it. The audit judges the live store, so re-run it once all of them are done.

Every store that fails this rule

The 19 audited stores that fail Reviews present with summary rating visible above fold, with each store's published score and the day it was audited.
#StoreScoreAuditedPublished audit
1Barnesandnoblebarnesandnoble.com61Open audit
2Arhausarhaus.com60Open audit
3Blackstoneproductsblackstoneproducts.com60Open audit
4Thebrickthebrick.com61Open audit
5Wpswingswpswings.com57Open audit
6Benettonbenetton.com58Open audit
7Verabradleyverabradley.com58Open audit
8Davidsbridaldavidsbridal.com58Open audit
9Tomstoms.com52Open audit
10Forever21forever21.com57Open audit
11Reebokreebok.com58Open audit
12Fashionnovafashionnova.com56Open audit
13Bentibrandbentibrand.com66Open audit
14Ladounladoun.com41Open audit
15Brewdogbrewdog.com56Open audit
16Zulilyzulily.com61Open audit
17Fashionphilefashionphile.com63Open audit
18Timextimex.com54Open audit
19Enviafloresparadifuntosenviafloresparadifuntos.com56Open audit

What our auditors say about this rule

Other people's verdict is the fastest trust a store can borrow. Burying it below the fold gives it away for nothing.
Abdulhameid Grandoka, Co-founder, UXFix

Written by the person who audits this rule, and reviewed every quarter.

Keep going

All rules →
RulePDP-002
Add-to-cart CTA above the fold on mobileProduct page · High ›
RulePDP-003
Sticky add-to-cart on long product pagesProduct page · Medium ›
RulePDP-004
Shipping cost or estimate discoverable from PDPProduct page · Critical ›
RulePDP-005
Delivery/arrival date estimate shownProduct page · High ›
RulePDP-006
Stock/availability state explicit (in stock, low stock, out of stock)Product page · High ›
RulePDP-009
Selected variant state unambiguous (visual + text confirmation)Product page · Medium ›
RulePDP-011
Product title includes brand + descriptive attributes (not SKU-only)Product page · Low ›
RulePDP-013
Quantity selector present and easy to use (tap-friendly on mobile)Product page · Low ›
Cite this

«19 of 40 online stores audited by UXFix fail the rule "Reviews present with summary rating visible above fold" (PDP-018) as of September 2026. UXFix, uxfix.ai/audits/rules/star-rating-above-the-fold»

Rule record · JSON
Dataset →
{
  "id": "PDP-018",
  "name": "Reviews present with summary rating visible above fold",
  "area": "pdp",
  "severity": "high",
  "weight": 1.084,
  "published_audits": {
    "judged": 40,
    "pass": 6,
    "partial": 15,
    "fail": 19
  },
  "updated": "2026-09-23"
}
Check your store

Does your store pass PDP-018?

One address, every rule, the verdicts with the screens they were judged on.

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