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PDP-031Product page · mobileMedium

Tap targets at least 44x44 px on all interactive elements

All interactive tap targets are at least 44x44px on mobile.

Check my store for this rule →Cite this
Free · no card · runs all rules at once · judged on 40 stores · updated
98%of the audited stores we could judge fail this rule
0 pass1 partial39 failPublished audits · September 2026
Stores judged
40
of 40 published audits
Score weight
0.7pts
of the 100-point score
Page share
30%
of the score is the product page

What earns each verdict

Same outcomes on every UXFix rule · how verdicts work
✓ Pass0

≥95% of tap targets meet 44x44px minimum.

~ Partial1

Marginal failures on secondary elements only.

✕ Fail39

>10% of interactive elements smaller than 44x44px.

not assessable is recorded when the rule applied but the store could not be judged on it (bot protection, a region lock, a step we could not reach), and not applicable when the store has nothing for the rule to judge. Those stores are left out of every number on this page, never guessed. Why we do that
Why it matters

Some interactive elements on the mobile page are smaller than 44x44 pixels. Fingers struggle to hit them accurately.

44x44 pixels is the minimum touch target Apple and the WCAG 2.2 guidelines recommend. Below that, mis-taps happen: buyers hit the wrong swatch, wrong quantity, wrong link, and abandon in frustration.

That sentence is the one a failing store sees in its own UXFix report.How rules are weighted and scored →
40 audited stores, one dot each
39 fail
PassPartialFail

Every published UXFix audit this rule could be judged on, as of 23 Sep 2026. A count of real stores, not a simulation of yours.

How we test it

Scripted walk, fresh signed-out browser · the full walk
  1. 1Fresh browserSigned out, cookies cleared, desktop and mobile viewports, the store's live theme.
  2. 2Open a productA real, in-stock product page, found the way a shopper finds one.
  3. 3Judge this ruleAgainst the standard above, on what a shopper can see.
  4. 4Record the verdictPass, partial or fail, saved with the screenshot it was judged on.
What the agent looks for
All interactive tap targets are at least 44x44px on mobile.
Confidence
The rulebook rates this check’s confidence High. When the agent is not sure, the rule is recorded as not assessable rather than guessed.
Not judged
0 of 40 published audits: the rule did not apply or could not be judged. Dropped, never guessed.

The numbers behind the rule

Published UXFix audits · more statistics
Published audits failing this rule
and 27 more, newest audit first.
Where this rule sits among 103 UX rules
Most-failed rank
#3
Score weight rank
#85
Fail rate
98%

Score weight: a fail costs 0.7 pts of of the 100-point score; a partial costs half that. Most-failed rank is among the 79 rules with enough published audits to report a rate.

The issue, on real stores

from each store's own published audit

1 of the stores that fail this rule, each shown on the screen it was judged on, with the problem area marked. The picture is the store's own capture on the date shown, and stores change.

The fix

The same steps a failing store sees in its report

A pass means: ≥95% of tap targets meet 44x44px minimum.

Severity
Medium
Score gain
+0.7pts
Page
Product page

Score gain is roughly what a fail-to-pass change adds; rules that could not be judged are left out, which can move it a little. Re-run a free audit after the change ships to confirm the verdict moved.

Checklist for the pass
0 of 3

Tick each step as you ship it. The audit judges the live store, so re-run it once all of them are done.

Every store that fails this rule

The 39 audited stores that fail Tap targets at least 44x44 px on all interactive elements, with each store's published score and the day it was audited.
#StoreScoreAuditedPublished audit
1Leathermanleatherman.com65Open audit
2Ooniooni.com64Open audit
3Archeryworldarcheryworld.co.uk52Open audit
4Bxbx.eu46Open audit
5Barnesandnoblebarnesandnoble.com61Open audit
6Mujimuji.us61Open audit
7Arhausarhaus.com60Open audit
8Blackstoneproductsblackstoneproducts.com60Open audit
9Tupperwaretupperware.com60Open audit
10Caspercasper.com62Open audit
11Wpswingswpswings.com57Open audit
12Lavernelaverne.com60Open audit
13Benettonbenetton.com58Open audit
14Keenfootwearkeenfootwear.com56Open audit
15Verabradleyverabradley.com58Open audit
16Everlaneeverlane.com62Open audit
17Davidsbridaldavidsbridal.com58Open audit
18Tomstoms.com52Open audit
19Bodenboden.com64Open audit
20Eddiebauereddiebauer.com62Open audit
21Forever21forever21.com57Open audit
22Gymsharkgymshark.com57Open audit
23Reebokreebok.com58Open audit
24Reebokreebok.com57Open audit
25Fashionnovafashionnova.com56Open audit
26Kathmandukathmandu.com.au63Open audit
27Bentibrandbentibrand.com66Open audit
28Ladounladoun.com41Open audit
29Toysrustoysrus.com57Open audit
30Brewdogbrewdog.com56Open audit
31Zulilyzulily.com61Open audit
32Mejurimejuri.com65Open audit
33Fashionphilefashionphile.com63Open audit
34Timextimex.com54Open audit
35Citstorescitstores.com65Open audit
36Enviafloresparadifuntosenviafloresparadifuntos.com56Open audit
37Wpfactorywpfactory.com70Open audit
38Iliabeautyiliabeauty.com62Open audit
39Tentreetentree.com58Open audit

What our auditors say about this rule

A button too small for a thumb is a button built for somebody else's hands.
Abdulhameid Grandoka, Co-founder, UXFix

Written by the person who audits this rule, and reviewed every quarter.

What this rule rests on

The published research and standards this rule is drawn from. Open them and check the reasoning for yourself.

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RulePDP-009
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RulePDP-011
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RulePDP-013
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Cite this

«39 of 40 online stores audited by UXFix fail the rule "Tap targets at least 44x44 px on all interactive elements" (PDP-031) as of September 2026. UXFix, uxfix.ai/audits/rules/tap-target-size»

Rule record · JSON
Dataset →
{
  "id": "PDP-031",
  "name": "Tap targets at least 44x44 px on all interactive elements",
  "area": "pdp",
  "severity": "medium",
  "weight": 0.723,
  "published_audits": {
    "judged": 40,
    "pass": 0,
    "partial": 1,
    "fail": 39
  },
  "updated": "2026-09-23"
}
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